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This book traces the academic footprint of Hanns Ullrich. Thirty contributions revolve around five central topics of his oeuvre: the European legal order, competition law, intellectual property, the regulation of new technologies, and the global market order. Acknowledging him as a trailblazer, the book aims to capture how deeply Hanns Ullrich has influenced contemporaries and subsequent generations of scholars. The contributors re-iterate the path-breaking patterns of his teachings, such as his contemplation of intellectual property as embedded in competition, the necessity of balancing private and public interests in intellectual property law, the policies of market integration, and the peculiar relationship of technological advancement and protectionism. .

Antitrust law. --- Competition, Unfair. --- Intellectual property. --- Technology and law. --- Ullrich, Hanns, --- Law and technology --- Law --- Intellectual property --- IP (Intellectual property) --- Proprietary rights --- Rights, Proprietary --- Intangible property --- Competition --- Competition, Unfair --- Competition law --- Fair trade --- Unfair competition --- Unfair trade practices --- Commercial crimes --- Commercial law --- Industrial property --- Torts --- Advertising laws --- Anti-trust law --- Trusts, Industrial --- Trade regulation --- Law and legislation --- Information technology --- Mass media --- IT Law, Media Law, Intellectual Property. --- Law and legislation. --- Technology and law

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This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Antitrust law.. --- Data protection --- Competition, Unfair.. --- Law and legislation. --- Competition --- Competition, Unfair --- Competition law --- Fair trade --- Unfair competition --- Unfair trade practices --- Commercial crimes --- Commercial law --- Industrial property --- Torts --- Advertising laws --- Habeas data --- Privacy, Right of --- Anti-trust law --- Trusts, Industrial --- Trade regulation --- Law and legislation --- Law --- Private international law. --- Conflict of laws. --- International law. --- Comparative law. --- Information technology --- Mass media --- Artificial intelligence. --- Telemarketing. --- Internet marketing. --- Big data. --- Trade regulation. --- Private International Law, International and Foreign Law, Comparative Law. --- IT Law, Media Law, Intellectual Property. --- Artificial Intelligence. --- Digital Marketing. --- Big Data. --- International Economic Law, Trade Law. --- Regulation of trade --- Regulatory reform --- Consumer protection --- Deregulation --- Data sets, Large --- Large data sets --- Data sets --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Technology and law --- Comparative jurisprudence --- Comparative legislation --- Jurisprudence, Comparative --- Law, Comparative --- Legislation, Comparative --- Law of nations --- Nations, Law of --- Public international law --- Choice of law --- Conflict of laws --- Intermunicipal law --- International law, Private --- International private law --- Private international law --- Legal polycentricity --- Civil law