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This book examines the symbiotic relationship between museums, heritage attractions and tourism, using a range of international case studies. Divided into three clear sections, the author first outlines a theoretical framework for understanding the role of museums in heritage tourism, before addressing practical challenges of interpretation, design and pandemic response. Finally, he traces the development of museum and heritage attraction design through the key figures of John Ruskin, James Gardner and Alex McCuaig. Each chapter incorporates a key case study, with an international scope including examples from Hong Kong, the UK, Taiwan, Qatar, Dubai and Kuwait. An essential introduction for undergraduate and graduate students taking courses in museum studies, heritage studies and tourism management.

Museology --- Tourism --- cultural tourism --- Museums --- Heritage tourism --- Social aspects

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This essential explains the most important decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the most important activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann and Sarah Schuhbauer describe marketing strategies that are particularly relevant in cultural tourism practice. These include dealing with relevant types of demand (segmentation), brand management (branding), the realisation of innovations (digitisation) and the behaviour towards the competition (cooperation and networks). In a next step, typical key aspects in the marketing mix of cultural tourism service providers are examined. Finally, the importance of staff for the quality of experience of tourism demand is elaborated. The Content, Term, characteristics and planning process of cultural tourism marketing Marketing strategies: segmentation, branding, innovation (digitisation) and cooperation/networks Marketing mix in cultural tourism Role of staff in service quality The target groups · Cultural institutions, cultural administrations, tourism organisations, other service providers · Lecturers and students of cultural management, tourism and business administration The authors Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural institutions and tourism organisations on the topics of cultural tourism, cultural marketing and leadership. Sarah Schuhbauer, M.A., is research associate at the Institute for Cultural Management at the Ludwigsburg University of Education. Her work focuses on cultural tourism, cultural marketing and empirical research methods.

Cultural property—Protection. --- Culture—Study and teaching. --- Marketing. --- Nonprofit organizations. --- Cultural Resource Management. --- Cultural Studies. --- Non-Profit Organizations and Public Enterprises. --- Corporations, Nonprofit --- Non-profit organizations --- Non-profit sector --- Non-profits --- Nonprofit sector --- Nonprofits --- Not-for-profit organizations --- NPOs --- Organizations, Nonprofit --- Tax-exempt organizations --- Associations, institutions, etc. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Heritage tourism. --- Cultural tourism --- Tourism --- Cultural property --- Culture --- Protection. --- Study and teaching. --- Cultural studies --- Cultural property, Protection of --- Cultural resources management --- Cultural policy --- Historic preservation --- Protection --- Government policy