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Household demand for consumer goods in developing countries : a comparative perspective with developed countries
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ISBN: 9780429578090 0429200129 0429578091 Year: 2023 Publisher: Abingdon, Oxon, England ; New York, New York : Routledge,

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"This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic changes due to rapid economic growth, increasing household income and changing demographics. Using the most recent data available and the latest econometric techniques, the authors model demand for 12 different commodities such as food, alcohol and tobacco, housing, health, transport, health communication, and recreation and provide insightful comparisons of consumption patterns in developed and developing countries. The analysis presented in this book highlights valuable policy insights for planning government budgetary allocations and implementing policies towards an enhanced standard of living for people. The book also provides some important guidance for researchers interested in the theory and empirical application of the analysis of consumer demand"--

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Consumers


Book
Consumer Surplus with Incomplete Markets : Applications to Savings and Microfinance
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Year: 2023 Publisher: Washington, D.C. : World Bank,

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The household welfare gains from financial inclusion are empirically elusive. This paper establishes that household welfare gains from a financial technology are equal to the area under dynamically compensated demand in a household model with incomplete financial markets, and general technology, preferences, and choice sets. This paper then estimates compensated demand for financial technologies leveraging three randomized control trials that introduce experimental variation in interest rates. Welfare gains per dollar lent or saved are small as compensated demand elasticities are large, but still correspond to large aggregate welfare gains from financial inclusion.


Book
Tourist Behavior : Past, Present, and Future
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ISBN: 1003282083 1000572935 1003282083 Year: 2023 Publisher: Palm Bay, FL : Apple Academic Press Inc.,

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"This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. The book's authors believe that studying tourist behavior--what tourists do, what their preferences are, etc.--provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from the different cultural and geographical backgrounds. Topics in Tourist Behavior: Past, Present, and Future address relationship management at certain tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and makes predictions for tourist behavior in the post-COVID-19 era. This book will be a handy source for understanding tourist behaviors and patterns, and scholars and researchers will find it helpful in their research. Business managers, as well, will find the information valuable in designing their marketing and promotional strategies. Policymakers, too, will benefit from the trends shown in the book to develop future tourist destination plans. Overall, this book provides new insight into tourist behavior from the past to help understand the present and predict the future."-- Provided by publisher.


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Consumer psychology : theories & applications
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ISBN: 9781473906976 1473906989 1473906970 9781473906983 Year: 2023 Publisher: Los Angeles: Sage,

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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits.
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ISBN: 1398607657 Year: 2023 Publisher: London : Kogan Page, Limited,

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Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

Keywords

Marketing. --- Semiotics. --- Consumers --- Research.


Book
Essentials of consumer behavior : an applied approach
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ISBN: 100084384X 0367426897 1000843882 Year: 2023 Publisher: New York, NY : Routledge,

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"This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender. Consumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non pet-related purchases Suitable for Marketing and Consumer Behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions and exercises. Instructor supplements include PowerPoint slides and chapter quizzes"-- Provided by publisher.


Book
Religion and consumer behaviour : influence of religiosity and culture on consumption
Authors: --- ---
ISBN: 1003288553 1003288553 1000845680 1000845699 9781003288558 Year: 2023 Publisher: London, England ; New York, New York : Routledge,

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"Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism . This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization"--


Book
Best-Ager-Marketing : Wie Man Die Zielgruppe 50plus Verstehen und Erreichen Kann
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ISBN: 3648169688 Year: 2023 Publisher: Freiburg, Germany : Haufe-Lexware GmbH & Co. KG,

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Der Begriff »Best Ager« wird für die Alterskohorte der 50- bis 70-Jährigen verwendet. Sie gehören zu den geburtenstarken Jahrgängen und stellen mit über 30 Millionen Menschen die größte Alterskohorte in Deutschland dar. Da sie in der Regel über ein hohes Wohlstandsniveau verfügen, sind somit »im besten Alter« für hohe Konsumausgaben. Hartwin Maas charakterisiert ihre generationstypischen Merkmale und Verhaltensweisen. Sein Buch beschreibt, welche Angebote es für Best Ager gibt und welche fehlen. Sie finden Dos und Don'ts der Digitalisierung, konkrete Tools und Handlungsempfehlungen sowie Best-Practice-Beispiele mit Erfolgskriterien. Inhalte: - Die aktuellen Best Ager und ihr Konsumverhalten - Social Media bei den Best Agern - Umsatzsteigerung durch Best-Ager-Zentrierung - Entwicklung zum Best-Ager-Marketing und Customer Equity - Wie Best Ager das Kosten-Nutzen-Verhältnis wahrnehmen - Das Jonglieren mit dem Marketingmix - Erarbeiten der MarketingstrategieDie digitale und kostenfreie Ergänzung zu Ihrem Buch auf myBook+: - Zugriff auf ergänzende Materialien und Inhalte - E-Book direkt online lesen im Browser - Persönliche Fachbibliothek mit Ihren BüchernJetzt nutzen auf mybookplus.de.


Book
European consumers in the digital era : implications of technology, media and culture on consumer behavior
Authors: ---
ISBN: 1003263682 1000756033 1003263682 1000756076 1032204613 Year: 2023 Publisher: London ; New York, New York : Routledge,

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"Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers' and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology"--


Book
La ville des enfants : fantasmagorie du capital dans un parc d'attractions globalisé
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ISBN: 9782130838609 213083860X Year: 2023 Publisher: Paris: PUF,

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Quelle place le capitalisme occupe-t-il dans la vie des enfants ? Et dans quelle mesure les industries culturelles prennent-elles part à la fabrique de l'enfance ? C'est à partir d'un cas singulier appartenant au secteur florissant du loisir éducatif, les parcs à thème de l'entreprise KidZania, que cet ouvrage explore ces questions. Dans ces espaces de jeu mondialisés à la forme de ville miniature, installés dans des malls de quartiers aisés de grandes métropoles, les enfants de 4 à 12 ans sont invités à jouer à travailler, à gagner de l'argent et à consommer auprès de vraies entreprises et institutions. L'enquête, conduite sur plusieurs années dans les parcs de Santiago du Chili et de Dubaï, dévoile comment les lieux se présentent comme des espaces de représentation et de performance de la société de marché, mais également des arènes de débats sur les formes de vie à l'heure du capitalisme tardif. Produits de l'industrie culturelle de l'enfance, ces espaces mettent au jour les intrications puissantes entre les sphères des loisirs, de l'éducation, de l'économie et de la culture, et mènent à s'interroger sur la façon dont les enfants grandissent dans les espaces urbains globalisés.

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