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This book by Subba Rao Chaganti explores the transformative marketing strategies in the pharmaceutical industry, inspired by the ethical overhaul led by Andrew Witty at a global pharmaceutical company. The author, with over fifty years of marketing experience, discusses the challenges and opportunities in pharma marketing, highlighting the importance of ethical practices and technology integration. The book delves into case studies, including the Vioxx incident, to illustrate the complexities and risks associated with pharmaceutical marketing. It is targeted at professionals in the pharmaceutical and marketing industries, offering insights into achieving sustainable competitive advantages through strategic marketing approaches.

Pharmaceutical industry. --- Marketing. --- Artificial intelligence. --- Artificial intelligence --- Design and construction.