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2022 (3)

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Book
Corporate Diplomacy : A Neo-Institutional Public Relations Perspective.
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ISBN: 3658368187 3658368179 Year: 2022 Publisher: Wiesbaden Springer Nature

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Abstract

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.


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Gottfried Kellers Moderne.

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Als Schriftsteller und Maler experimentiert Gottfried Keller gezielt mit unterschiedlichen Medien und ihren Formen – mit literarischen ebenso wie mit bildkünstlerischen Genres. Den verschiedenen intermedialen und transmedialen Beziehungen in Kellers Werk nachzugehen, ist das Ziel dieses Bandes. Den Schwerpunkt der Beiträge bilden die Prozesse der literarisch-sozialen Institutionalisierung, die mit den Form- und Gattungsexperimenten einhergehen. As an author and painter, Gottfried Keller deliberately experimented with different media and their forms – with genres from both literature and the fine arts. The objective of this volume is to trace the various intermedial and transmedial connections in Keller’s oeuvre, focusing on the processes of literary and social institutionalization that accompanied his experiments with form and genre.


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Art + archive : understanding the archival turn in contemporary art
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ISBN: 1526168278 1526156865 1526156849 9781526156846 9781526156860 1526156857 9781526156853 9781526160287 1526160285 9781526168276 Year: 2022 Publisher: Manchester : Manchester University Press,

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Art + Archive provides an in-depth analysis of the connection between art and the archive at the turn of the twenty-first century. The book examines how the archive emerged in art writing in the mid-1990s and how its subsequent ubiquity can be understood in light of wider social, technological, philosophical and art-historical conditions and concerns. Deftly combining writing on archives from different disciplines with artistic practices, the book clarifies the function and meaning of one of the most persistent artworld buzzwords of recent years, shedding light on the conceptual and historical implications of the so-called archival turn in contemporary art.

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