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Explores the successes, failures, and implications of the legendary United Farm Workers’ campaign to organize laborers, predominantly Latino immigrants, in California’s strawberry industry.

Migrant agricultural laborers --- Hispanic American agricultural laborers --- Strawberry industry --- Labor unions --- Industrial unions --- Labor, Organized --- Labor organizations --- Organized labor --- Trade-unions --- Unions, Labor --- Unions, Trade --- Working-men's associations --- Labor movement --- Societies --- Central labor councils --- Guilds --- Syndicalism --- Berry industry --- Agricultural laborers, Hispanic American --- Agricultural laborers --- Agricultural migrants --- Migrant agricultural workers --- Migrant farm workers --- Migrants --- Migrant labor --- Employees --- Organizing --- United Farm Workers. --- UFW --- United Farmworkers --- Unión de Trabajadores Campesinos --- United Farm Workers Organizing Committee --- United Farm Workers of America