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This book, authored by Torge Stoffers and published by Wiley-VCH, addresses the challenges and strategies involved in talent acquisition and management in the modern workforce. It discusses the implications of demographic changes, the 'Great Resignation', and skill gaps on talent markets worldwide. The book provides insights into building effective talent pools, aligning candidates with organizational needs, and enhancing employee engagement to foster organizational success. Drawing from over 30 years of consultancy experience, the author shares practical methodologies applicable across various industries and organizational sizes. The intended audience includes HR professionals, managers, and business leaders seeking to improve talent utilization and retention.

Employee selection --- Employee retention

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The book presents European approaches to sustainable work in a life-course perspective as part the Sustainable development goals, SDGs and the European Pillar of Social Rights. It discusses how new technology and digitalisation, climate change, and the pandemic will shape future work in Europe.

Employee retention --- Older people --- Employment

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Section 1652 of the fiscal year 2020 National Defense Authorization Act (NDAA) tasks the U.S. Department of Defense (DoD) to perform a zero-based review (ZBR) - a detailed review rather than a simple comparison with previous size or budget - of its cybersecurity and information technology (IT) workforces. DoD engaged the RAND National Defense Research Institute to produce a process for validating and ensuring the consistency of data and analysis used for its ZBR. The authors organize the NDAA requirements into five themes: current workforce, current work performed, manning and capability gaps, potential barriers to efficiency and effectiveness, and potential future changes in work performed or requirements. Organizations across the four DoD services - the U.S. Air Force, Army, Marine Corps, and Navy - plus the Defense Information Systems Agency were selected to participate in the DoD cyber ZBR. Collectively, the participating organizations reported a total of almost 18,000 cybersecurity and IT personnel, 84 percent of whom are civilians and 16 percent of whom are military personnel. The authors use quantitative and qualitative research methods to analyze multiple data sources, such as DoD workforce data, subject-matter expert interviews with organizational leadership, a work analysis data call, a comparison of DoD and private sector cyber workforces, and a sample of cybersecurity and IT position descriptions. They present key findings, aggregated across the participating organizations and arranged by theme. The ZBR process described in this report constitutes a transparent, repeatable process with which DoD can conduct ZBRs across the DoD cyber enterprise.

Computer security --- Employee retention --- Cyberspace operations (Military science) --- Employees --- United States. --- Civilian employees --- Personnel management

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Employee motivation. --- Employee retention. --- Employees --- Attitudes. --- Human capital --- Personnel management. --- Management.

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La quatrième révolution digitale, la mondialisation, l’accessibilité aux informations ou encore les canaux de communication de plus en plus diversifiés (Verhoef, 2021) ont un impact direct sur le comportement d’achat des clients (Ismet,2021). Si nous ajoutons à ces éléments, l’environnement de plus en plus concurrentiel dans lequel les entreprises évoluent (Verhoef, 2021), nous pouvons dire qu’il est primordial pour celles-ci d’aborder une nouvelle approche vis-à-vis de leurs clients. Il n’est plus seulement question de se différencier sur la qualité des produits, mais les entreprises doivent se concentrer sur l’amélioration de la qualité de leurs relations avec leurs clients (Krizanova,2018) en offrant une expérience d’achat complète (Boulding, 2005). Cette vision relationnelle va non seulement favoriser la rétention client sur du long terme, mais surtout il va améliorer la performance des entreprises (Kamal, 2018). À travers cette Master Thesis, nous verrons comment mettre en place une stratégie de marketing digitale pour améliorer la rétention client pour les PMEs du secteur du B2B. Nous aborderons, également, la quatrième révolution, les enjeux qu’elle représente et les obstacles clés pour les PMEs wallonnes.

CRM --- Digitalisation --- PME --- Rétention client --- Marketing digital --- B2B --- Sciences économiques & de gestion > Marketing