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2022 (47)

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Book
Marketing de l'innovation : Concevoir et lancer de nouveaux produits et services
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ISBN: 2100850164 Year: 2022 Publisher: Malakoff : Dunod Editeur,

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« Alors que de nouveaux défis environnementaux et climatiques sont à relever, que les évolutions géopolitiques du monde induisent une réorganisation des processus de production et de logistique, que la pandémie du Covid a remis l'innovation au centre, les entreprises doivent plus que jamais réussir à innover. Comment créer des produits et services qui sont porteurs de sens pour leurs destinataires puis favoriser leur adoption et leur diffusion ? C'est tout l'enjeu du marketing de l'innovation. Vous trouverez dans cet ouvrage les clés pour : maîtriser les décisions et comprendre les process inhérents au marketing de l'innovation dans tous les secteurs ; faire le point sur les pratiques, théories et méthodologies les plus nouvelles ; étudier l'intégralité des processus de décision et de lancement. Cette 4e édition, entièrement actualisée, propose de nouveaux exemples et cas d'entreprises et intègre de nouveaux thèmes porteurs, tels l'accélération des délais d'innovation, la reverse et l'open-innovation, l'innovation éco-responsable ou encore le rôle de l'intelligence artificielle et du digital pour le lancement de nouveaux biens et services. »--Quatrième de couverture.


Book
Ergodesign methodology for the product design : a human-centered approach
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ISBN: 1003214797 1000454088 100045407X 1003214797 Year: 2022 Publisher: Boca Raton, Florida : CRC Press,

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"This book offers a user-centered design methodology that allows the reader to carry out analysis and design projects for both products aimed at the disabled user population and those that serve the general population. It is a valuable text for graduate students, and professionals in the fields of ergonomics, human factors, industrial engineering, and manufacturing engineering. It is an ideal reference text for graduate students, and professionals in the fields of ergonomics, human factors, industrial, and manufacturing engineering"--


Book
Radical human centricity : fulfilling the promises of innovation research
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ISBN: 1839985704 Year: 2022 Publisher: London, UK : Anthem Press,

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This book is a call to action. It is a critique of the poor state of commercial research and an articulation of the shifts and changes in thinking needed to fulfil the empty promises of human-centered research.


Book
Lean UX : Mit agilen Teams erfolgreiche Produkte designen.
Authors: --- --- ---
ISBN: 3960106882 Year: 2022 Publisher: Heidelberg : o'Reilly,

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Lean UX ist ein Synonym für modernes Produktdesign und -entwicklung. Durch die Kombination von menschenzentriertem Design, agilen Arbeitsweisen und einem ausgeprägten Geschäftssinn machen Designerinnen, Produktmanagerinnen, Entwickler*innen und Scrum Master auf der ganzen Welt Lean UX heute zum führenden Ansatz für digitale Produktteams. - Erleichtern Sie Ihrem Team den Lean-UX-Prozess mit dem Lean-UX-Canvas.- Stellen Sie sicher, dass jedes Projekt mit klaren kundenzentrierten Erfolgskriterien beginnt.- Verstehen Sie die Rolle des Designers in einem agilen Team.- Stellen Sie sicher, dass die Designarbeit in jedem Sprint stattfindet.- Bauen Sie Produktentdeckung in die ?Geschwindigkeit± Ihres Teams ein.


Book
Lean startup in large organizations : overcoming resistance to innovation
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ISBN: 0429783337 0429433883 Year: 2022 Publisher: New York, NY ; Oxon, UK : Routledge, Taylor & Francis Group,

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Book
IoT product design and development : best practices for industrial, consumer, and business applications
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ISBN: 1119787688 1119787661 111978767X Year: 2022 Publisher: Hoboken, NJ : John Wiley & Sons, Inc.,

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"This book will set up the foundation for the successful process of going about the IoT product design and management while offering specific practical and tried recommendations before, during, and after execution. It also offers a practical recipe for the endeavor by offering technological and human-related best practices and pitfalls based on numerous real-world examples. While high level technology, data, and business principles will be discussed, this book is not a deep technical guide that covers technological solutions in detail. Rather we cover the breadth of the technologies related to IoT at a high level. As an analogy, imagine that you are trying to design a few guided tours in 2 states in the United States. This book would be the equivalent of zooming out on the whole 50 states' geographical characteristics, how the federal and state regulations apply, how the seasons work in the United States, and how tours generally fail or succeed in this country. You will be able to understand who you need to connect with and understand the interests of tour guides, hikers, caterers, state park rangers, and the wildlife regulations. You may not become a restaurant owner but you would learn enough to be able to hire them and ask them the right questions. In the opposite direction, if you are a restaurant owner and like to engage with tours you can learn about their business and be more successful at negotiating a better deal. Equivalently, the reader of this book will have a much better likelihood of a successful product design and development after applying the principles in the book. You will know what aspects will be needed, what questions to ask, where to dig more deeply, and what kind of skills set you up for success. Also if you are deep into any one of the pillars of IoT products such as product development, security, hardware, software, data science, or other related fields you will gain a valuable understanding of other skills in the ecosystem and how you can best connect with them"--


Book
Product development : an engineer's guide to business considerations, real-world product testing, and launch
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ISBN: 1119780209 1119780179 Year: 2022 Publisher: Hoboken, New Jersey : John Wiley & Sons,

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Book
Le Nouvel horizon de la transformation digitale : 9 piliers pour développer une stratégie data-driven
Authors: --- ---
ISBN: 2100837664 Year: 2022 Publisher: Paris, France : Dunod Editeur,

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Comment s'assurer de la réussite de la transformation digitale et data ? Comment penser et agir comme Tesla ou Amazon ? Trop d'entreprises échouent encore dans leurs projets technologiques, car elles ne s'attaquent pas au cœur du problème : faire pivoter leur organisation vers une culture data-driven ancrée dans le quotidien. Elles greffent des systèmes nouveaux et puissants sur une culture ancienne et s'étonnent ensuite de ne pas tirer bénéfice de leurs investissements. En analysant les conditions et les étapes de la réussite, mais aussi les sources des échecs, ce livre propose une grille d'actions pour transformer les organisations de façon systémique et extraire de la technologie, de la data et de l'intelligence artificielle toute la valeur promise.


Book
Technology-enabled work-system design : select proceedings of HWWE 2018
Author:
ISBN: 9811618836 9811618844 Year: 2022 Publisher: Singapore : Springer,

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Book
The voltage effect : how to make good ideas great and great ideas scale
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ISBN: 9780241556849 0593239482 0241556848 9780593239483 Year: 2022 Publisher: New York: Currency,

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"A leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off? "Scale" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one-whether you're growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve "high voltage"-the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You'll learn: How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable "ingredients" (until it collapsed because talent doesn't scale) Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale How governments could deliver more services to more citizens if they focused on the last dollar spent How one education center leveraged positive spillovers to narrow the achievement gap across the entire community Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale"--

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