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"This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism"--

Narration (Rhetoric) --- Digital storytelling.

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Narrative has been the subject of theoretical reflection and empirical investigation since Aristotle's Poetics. However, with the turn of the millennium, we are witnessing a real narrative turn in the humanities and social sciences. This volume aims to provide an overview of recent developments in the theoretical analysis of narrative, offering the reader a series of contributions that are organized along the following three theoretical-disciplinary axes: theories of narrative at the intersection of cognitive, evolutionary, and computational approaches; narrative theory and cognitive neuroscience; and narrative and storytelling as socio-communicative phenomena.

Narration (Rhetoric) --- Storytelling.

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Narrative has been the subject of theoretical reflection and empirical investigation since Aristotle's Poetics. However, with the turn of the millennium, we are witnessing a real narrative turn in the humanities and social sciences. This volume aims to provide an overview of recent developments in the theoretical analysis of narrative, offering the reader a series of contributions that are organized along the following three theoretical-disciplinary axes: theories of narrative at the intersection of cognitive, evolutionary, and computational approaches; narrative theory and cognitive neuroscience; and narrative and storytelling as socio-communicative phenomena.

Narration (Rhetoric) --- Storytelling.

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There's nothing in the world more powerful than a good story. Nothing can stop it. Nothing can defeat it.' Thus spake Tyrion in the final episode of Game of Thrones, claiming the throne for Bran the Broken. Many viewers liked neither the choice of king nor its rationale. But the claim that story brings you to world dominance seems by now so banal that it's common wisdom. Narrative seems to have become accepted as the one and only form of knowledge and speech that regulates human affairs." So begins the scholar and literary critic Peter Brooks's reckoning with today's flourishing cult of story. Forty years after Brooks published his seminal work Reading for the Plot, his own important contribution to what came to be known as the "narrative turn" in contemporary criticism and philosophy, he returns to question the unquestioning fashion in which story is now embraced as excuse or explanation and the fact that every brand or politician comes equipped with one. In a discussion that ranges from Gone Girl to legal argument, to the power storytellers exercise over their audiences, to what it means for readers and listeners to project themselves imaginatively into fictional characters, Brooks reminds us that among the powers of narrative is the power to deceive. Precisely because story does command our attention so, we must be skeptical of it and cultivate ways of thinking about our world and ourselves that run counter to our penchant for a good story.

Incipit (narration) --- Narration (Rhetoric) --- Storytelling --- Philosophy

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Keller not only reinterpreted literary genres like the legend but, with the bildungsroman and the novella, also shaped the forms that psychologically gauge the modern subject. These contributions explore Keller's texts as evidence of a "threshold narratology," which eludes epochal attributions. Keller's narrative works are thus revealed as a laboratory of transitory poetics. Der Sammelband, hervorgegangen aus dem Zürcher Jubiläumskongress 2019, erschließt Kellers Erzählwerk als Laboratorium einer transitorischen Poetik. So interpretiert Keller nicht nur aus der Vormoderne überlieferte literarische Gattungen (wie z.B. die Legende) neu, sondern prägt u.a. mit Bildungsroman und Novelle auch diejenigen Formen, in denen das moderne Subjekt psychologisch vermessen wird. Zugleich gelingt es ihm, etwa in den »Züricher Novellen« sowie natürlich in den »Leuten von Seldwyla«, Hetero-, Dys- und Utopien zu entwerfen und durch Realitätsverdoppelungen mögliche Welten zu schaffen, mit denen die Grenzen von Faktualität und Fiktionalität neu verhandelt werden. Es ist dabei gerade das Wechselspiel zwischen der ›Künstlichkeit‹ des Wirklichen und der ›Wirklichkeit‹ von Kunst, in dem Keller sich als moderner Narratologe erweist. Der Systematisierung dieser Erzählkunst gehen die hier versammelten Beiträge nach - und erkunden Kellers Texte als Zeugnisse einer ›Schwellennarratologie‹, die sich epochalen Zuschreibungen entzieht, wo sie nicht diese vielmehr selbst zur Diskussion stellt.

Narration (Rhetoric) --- Modernism (Aesthetics) --- Keller, Gottfried,