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'A Strategic Nature' shows how public relations has dominated public understanding of the natural environment for over 100 years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it.

Environmentalism --- Public relations --- Climatic changes --- Mass media and public opinion --- Political aspects --- Public opinion. --- Environmentalism - Political aspects - United States --- Public relations - United States --- Climatic changes - United States - Public opinion --- Mass media and public opinion - United States