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"Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and expanded coverage of design in the digital age. "--

Advertising.

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"Der Markt" gilt gemeinhin als zeitloser und effektiver Mechanismus zum Tausch von Gütern und zur Bildung von Preisen. Dieser Band, der die Ergebnisse des von der DFG geförderten Netzwerks "Das Versprechen der Märkte" bündelt, problematisiert diese Annahme und zeigt, dass Märkte das Ergebnis historischer Praxis sind: Sie entstehen und existieren durch das Marktgeschehen selbst, das weit über die Markttransaktion hinausreicht und durch die jeweilige Gesellschaft geprägt ist. Die Beiträge machen marktbezogene Praktiken von der Frühen Neuzeit bis zum beginnenden 19. Jahrhundert sichtbar und verknüpfen sie transregional vergleichend miteinander. Ausgangspunkte der Sondierungen sind so unterschiedliche Aspekte wie die Gestaltung und Bemessung von Waren, Werbung als Medium, die Begrenzung von Gewinnen oder der Zugang zu Märkten.

Advertising.

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La publicité n’est plus l’arme de séduction massive qu’elle fut à l’ère de son triomphe. Alors que la collecte des données personnelles à grande échelle a fait entrer la publicité dans un monde radicalement nouveau, la responsabilité qui lui incombe est immense. Comment faire rêver sans trahir, faire désirer sans manipuler ? Comment faire exister un imaginaire collectif alors que l’espace public se fragmente sous nos yeux ? Dans ce texte percutant et perspicace, Irène Grenet affronte la critique avec nuance et n’élude pas les défis qui se posent dans une société postmoderne inquiète de la façon dont elle produit, innove, consomme et désire. Bien plus qu’une défense de la publicité en tant que telle, elle nous propose une quête : faire émerger une publicité positive, consciente mais réenchantée.

Advertising

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This book, 'Copywriting: Successful Writing for Design, Advertising and Marketing,' provides a comprehensive guide to the art of copywriting, focusing on its essential role in branding and marketing. The authors, Gyles Lingwood and Mark Shaw, aim to equip readers with the skills needed to craft effective and engaging copy that aligns with an organization's values and resonates with its target audience. The book covers various aspects of copywriting, including writing for digital environments, advertising, brand messaging, and more. It includes interviews and case studies to illustrate successful practices. Intended for both novice and professional writers, it emphasizes the importance of creative thinking and understanding audience preferences in successful copywriting.

Branding (Marketing) --- Advertising. --- Advertising

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This technical report by the World Health Organization examines strategies to reduce the harmful effects of alcohol through the regulation of cross-border marketing, advertising, and promotion. It underscores the significant impact of alcohol marketing on consumption, particularly among young people and adolescents. The report highlights the need for stringent controls on alcohol marketing, which often transcends national boundaries via digital channels. It addresses how targeted marketing increases alcohol consumption among specific demographics, including heavy drinkers and dependent individuals. The report also discusses the disparities in alcohol-related harm between low-income and high-income countries and emphasizes the necessity for equitable health interventions. The intended audience includes policymakers, public health officials, and stakeholders involved in alcohol regulation and public health advocacy.

Alcohol. --- Advertising. --- Alcohol --- Advertising