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Overview of Wine in China is the first comprehensive and systematic introduction of Chinese wine in the world. The book covers the history of Chinese wine, the development of wine regions, grape varieties, cultivation and management, winemaking, wine tasting, wine services, Chinese wine education and scientific research, laws and regulations, and other aspects.The book also gives a detailed introduction to the distribution of Wine regions in China, the general situation of the industry, the terrain, climate,soil of the wine regions, the representative wineries, and the characteristics of their wine. Fluent text, beautiful pictures, and innovative work not only make this book of high academic and collection value but also make it a rare guide to Chinese wine consumption and travel.Dr. Hua LI and Dr. Hua WANG, leading the team of College of Enology of NorthwestA&F University in China, have long been engaged in grape and wine teaching and research, technology promotion, cultural communication, etc. The research results of the College of Enology have laid the theoretical foundation for the development of the grape and wine industry in China, and the trained talents have become the technical support and backbone of the development of the grape and wine industry in China.

Wine.

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"The Italian wine bible for a new generation that explores the dynamic world of contemporary Italian wine, from a superstar sommelier. As an acclaimed sommelier with an intense focus on this beloved region, Joe Campanale is one of the key advocates and storytellers of Italian wine. In his debut, Vino, he tells the thrilling story of the dynamic landscape of Italian wine today: how a new generation of winemakers are embracing the land in every way by eschewing popular international styles, championing long-forgotten native grapes, and adopting sustainable approaches best suited for their local climates. To reexamine what Italian wine is now, and importantly, what it could be, Joe proposes a new rubric of quality based on three overlapping values: native grapes, exceptional terroir, and talented winemakers. He explores the exciting new trends and styles of wine to which this renaissance of artisanal wine has given birth--from pét-nats, orange wines, aged white wines, and more. Joe's epic quest through Italy's twenty regions takes him from the steep hills of Valle d'Aosta to the near-tropical climates of Sicily, and he uncovers and profiles the wonderful wines and producers in each. The stunning beauty of these areas were captured by photographer Oddur Thorisson, making this book as transportive as it is educational. Readers will meet scores of interesting characters deeply devoted to their craft and leave with a new appreciation of the fruits of their labor and a profound understanding of why there's never been a better time to drink Italian wine"--

Wine and wine making

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Dans un contexte de plus en plus difficile (production mondiale en hausse, demande globale en baisse, forte concurrence et pandémie), il est devenu incontournable pour les professionnels du vin d'avoir recours au marketing et aux techniques de vente et de négociation pour commercialiser leurs produits. La « qualité » des vins mis en marché est indispensable, mais elle ne suffit plus pour satisfaire les besoins des consommateurs. Il est urgent de développer son « savoir vendre » et son « savoir communiquer » pour améliorer la commercialisation du vin, tant en France qu'à l'international. Cette cinquième édition actualisée présente de façon concrète et illustrée les méthodes et les outils qui vont aider les professionnels à : assurer une veille commerciale efficace grâce à la collecte d'informations adaptées au secteur vitivinicole ; positionner leur produit sur le marché, en l'adaptant aux motivations de la clientèle visée à l'aide d'un mix marketing cohérent (produit, prix, distribution, communication) ; commercialiser les vins en choisissant, selon les circuits de distribution, les techniques et les outils d'aide à la vente adéquats (plaquettes, fiches produits, questionnaires de dégustation, aménagement du stand ... ) et les partenaires commerciaux efficaces ; renforcer leur communication commerciale et promotionnelle par l'e-marketing via Internet, les réseaux sociaux et la communication mobile. Cet ouvrage s'adresse à tous les professionnels de la filière « vin » (exploitants, responsables de coopératives, négociants, commerciaux, cavistes ... ), aux interprofessions et aux syndicats viticoles ainsi qu'aux acteurs de la grande distribution. Il intéressera aussi les étudiants en marketing, en viticulture/oenologie et en commercialisation du vin.

Wine and wine making. --- Wine industry.

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"Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive "Routledge Handbook of Wine Tourism" text offers a thorough inquiry into both regular and emerging issues of wine tourism. Using a range of case studies and success stories from around the globe, the Handbook of Wine Tourism examines how the interplay of sustainable regional development and innovative experiential marketing can shape a destinations wine tourism potential. This handbook also explores emerging issues in wine tourism, including the impact that the Covid-19 pandemic has had on the industry, and how this can be reframed as an opportunity for new wine markets and experiences. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and encouraging dialogue across disciplinary boundaries"--

Wine tourism.

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"A compendium for wine lovers: a prominent vintner shares a lifetime of great wines, famous friends, deep knowledge, and insider insights Reflections of a Vintner follows the calendar year, each chapter opening with the challenges and opportunities a winemaker faces that month-in the vineyard, winery, tasting room, and out on the road. In addition to the wine knowledge Tor imparts, the book relates stories of his friendships with legends of the modern American food and wine scene, including Julia Child, André Tchelistcheff, and Robert Mondavi, among others. An iconic winemaker, Tor has written, taught, and lectured on wine most of his adult life. What he is most often asked about are not facts or numbers about his wines, but the stories behind them. These are stories of inspiration and wisdom that shaped his journey. With this insider's book on wine, Tor offers entertaining insights into an often intimidating and complex but highly enjoyable world"--

Vintners --- Wine and wine making --- Wine industry --- Kenward, Tor.