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Book
Fashion promotion in practice
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ISBN: 1350145475 9781350145474 Year: 2022 Publisher: London: Bloomsbury visual arts,

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Book
Sales management essentials : you always wanted to know
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ISBN: 1636510752 Year: 2022 Publisher: [Place of publication not identified] : Vibrant Publishers,

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De hybride verkoper : hoe word je een high performing verkoper in een omnichannel verkoopproces?
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ISBN: 9789401482691 Year: 2022 Publisher: Leuven LannooCampus

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Een globale pandemie heeft voor salesprofessionals van de ene op de andere dag hun vertrouwde salesbenadering overhoop gehaald. Verkopen op afstand was de enige reddingsboei, maar deze virtuele manier van verkopen eiste een upgrade van mindset en vaardigheden. De nieuwste categorie topverkopers werkt hybride en benadert klanten via diverse kanalen. Videocalls, telefoon en sociale media zijn een evenwaardige aanvulling op face-to-face gesprekken. Bovendien is de hybride verkoper een veranderingsarchitect: hij daagt klanten uit om bestaand gedrag, tools en processen anders te bekijken. Dit alles vanuit het creëren van verbinding, letterlijk en figuurlijk.In De hybride verkoper krijg je een complete handleiding om jezelf als salesprofessional te upgraden naar of aan te scherpen in je rol als hybride verkoper.Bron: www.acco.be


Book
Why now? Omdat je prospects gisteren eigenlijk al klant hadden moeten zijn
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ISBN: 9789401487566 Year: 2022 Publisher: Leuven LannooCampus

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De telefoon gaat: "Michael, mensen zijn geïnteresseerd in ons product, we maken massa's offertes. En dan... niks. Radiostilte." Ik antwoord met één vraag: "Waarom moet een klant vandaag van jou kopen? Waarom nu?" Als er dan ook radiostilte volgt, wijst dat erop dat het verkoopverhaal niet goed zit, een probleem dat Humblet ziet terugkomen bij 90% van de bedrijven die hij helpt schalen.Steeds kreeg hij dezelfde vraag: 'Wat doe je nadat je je leadmachine hebt gebouwd? Welk verhaal vertel je aan een lead die binnenkomt? Hoe versnel je je verkoopproces en krijg je een handtekening onder die deals?' Wel: zo.Na meer dan 500 salespitches te hebben rechtgetrokken, deelt Humblet de vijf elementen die nodig zijn om van prospects klanten te maken. Why Now geeft use cases en legio voor- en na-voorbeelden. Dit boek is een blauwdruk om je eigen website, pitch, brochure of salestalk on point te krijgen. Het is een salesflow waar je geen speld tussen krijgt, it's closing time!Bron: www.lannoo.be


Book
Practical Guide to Salesforce Experience Cloud
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ISBN: 9781484281321 Year: 2022 Publisher: Berkeley, CA Apress :Imprint: Apress

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Whether you are brand new to the world of digital experiences on the Salesforce platform or you are looking to take your Experience Cloud (previously "Community Cloud") knowledge to the next level, this detailed guide will help you build and manage a Salesforce site by leveraging the declarative power of the platform with clicks, not code.


Book
Practical guide to salesforce experience cloud : building, enhancing, and managing a digital experience with salesforce
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ISBN: 1484281314 1484281322 Year: 2022 Publisher: New York, New York : Apress,

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Whether you are brand new to the world of digital experiences on the Salesforce platform or you are looking to take your Experience Cloud (previously "Community Cloud") knowledge to the next level, this detailed guide will help you build and manage a Salesforce site by leveraging the declarative power of the platform with clicks, not code.


Book
Advertising Empire
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ISBN: 0674050061 0674059239 9780674059238 9780674050068 0674262662 9780674262669 Year: 2022 Publisher: Cambridge, MA

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In the last decades of the nineteenth century Germany made the move towards colonialism, with the first German protectorates in Africa. At the same time, Germany was undergoing the transformation to a mass consumer society. As Ciarlo shows, these developments grew along with one another, as the earliest practices of advertising drew legitimacy from the colonial project, and around the turn of the century, commercial imagery spread colonial visions to a mass audience. Arguing that visual commercial culture was both reflective and constitutive of changing colonial relations and of racial hierarchies, Advertising Empire constructs what one might call a genealogy of black bodies in German advertising. At the core of the manuscript is the identification of visual tropes associated with black bodies in German commercial culture, ranging from colonial and ethnographic exhibits, to poster art, to advertising. Stereotypical images of black bodies in advertising coalesced, the manuscript argues, in the aftermath of uprisings against German colonial power in Southwest and East Africa in the early 20th century. As Advertising Empire shows for Germany, commercial imagery of racialized power relations simplified the complexities of colonial power relations. It enshrined the inferiority of blacks as compared to whites as one key image associated with the birth of mass consumer society.


Book
Selling the price increase : the ulitmate B2B field guide for raising prices without losing customers
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ISBN: 1119899311 1119899303 9781119899297 9781119899310 9781119899303 Year: 2022 Publisher: Hoboken, N.J. Wiley

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"Price increases play an integral role in the profitability of businesses. They protect the enterprise during inflationary periods, produce capital for investment in growth, protect jobs, help improve quality and service delivery, and boost stock prices. Price increases are the fastest and most effective way for companies to drive both top line and bottom-line improvements. That is, of course, if you retain your customers along the way. Customer retention is exactly why B2B companies lean so heavily on their sales teams to execute price increase campaigns. Sales professionals have the most intimate knowledge of the customer base, are skilled communicators, and professional closers. It should be the perfect combination to make price increases stick without losing customers. Except that sales professionals express deep anxiety over price increase initiatives. They fear that they will lose customers and permanently damage important relationships. In overwhelming numbers, they say that they lack the skills and confidence to approach price increase conversations effectively. Compounding this deficiency in confidence is the fact that most companies provide little to no formal training for selling price increases or for frontline leaders who must coach this critical skill set. Since more than 80% of training dollars are invested in training business development and top of funnel sales skills, most sales professionals and leaders are not going to receive professional training for selling price increases. At the same time, in our current economic climate and inflationary period, executives are exerting massive pressure on their sales organizations to engage customers and get price increases. Selling the Price Increase is as an easily executable tactical field guide for both frontline sales professionals and sales leaders who want to gain the confidence to be successful with price increase conversations"--


Book
Branded content : the fateful merging of media and marketing
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ISBN: 9781317278894 1317278895 9781315641065 1315641062 9781317278870 1317278879 9781317278887 1317278887 9781138190412 9781138190429 Year: 2022 Publisher: London Routledge, Taylor & Francis Group

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"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media. This ambitious historical, empirical and theoretical study examines industry practices, policies and 'problems', advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia and other regions, it illustrates and explains industry practices, forms and formats and their relationship with changing market conditions, policies and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st century communications. With a focus on key issues in industry, policy and academic contexts this is essential reading for students of media industries, advertising, marketing and digital media"--


Book
Exhibitions, music and the British Empire
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ISBN: 1783276738 1800104510 Year: 2022 Publisher: Woodbridge, Suffolk ; Rochester, NY : The Boydell Press,

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Combining approaches from reception studies and historical musicology, this book demonstrates how the representation of music at exhibitions drew the press and public into debates about music's role in society.

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