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2022 (4)

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Book
Adventures in childhood : intellectual property, imagination and the business of play
Authors: --- ---
ISBN: 1108641962 1108658741 110848591X 1316999203 Year: 2022 Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press,

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Abstract

Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.


Book
Adventures in childhood : intellectual property, imagination and the business of play
Authors: --- ---
ISBN: 9781108641968 9781108485913 9781108725347 9781108658744 1316999203 1108641962 1108658741 Year: 2022 Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press,

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Abstract

Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture. Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.


Book
Personality merchandising and the GDPR : an insoluble conflict?
Author:
ISBN: 9783748936923 Year: 2022 Publisher: Baden-Baden, Germany : Nomos Verlagsgesellschaft mbH & Co. KG,

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Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one's image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR's risk-based approach.


Book
Intellectual property licensing and transactions : theory and practice
Author:
ISBN: 1009049437 1316518035 100905869X 1009058894 Year: 2022 Publisher: Cambridge, United Kingdom ; New York, NY : Cambridge University Press,

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Intellectual property transactions underlie large segments of the global economy, from pharmaceuticals to computing, entertainment to digital content. This first-of-its-kind resource combines practical contract drafting and negotiation skills with substantive legal doctrine in the rapidly growing area of intellectual property transactions and licensing. Though primarily designed for classroom use, it is also a must-have legal reference work for every lawyer involved in the technology, biopharma, entertainment, media or financial services industries. It includes practical drafting models and explanations of key contractual provisions such as field of use, exclusivity, milestones, royalties, termination, indemnification and liability, and combines these with discussion of the latest cases interpreting these provisions. Numerous legal doctrines that affect the enforcement of IP agreements are also covered, including exhaustion, first sale, misuse, estoppel, antitrust and bankruptcy law, as well as chapters focusing on specialized fields such as trademark law, music licensing, technical standardization, and IP pooling. This book is also available as Open Access on Cambridge Core.

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