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Nick O'Donovan tells the story of how the techno-optimism once associated with the rise of the knowledge economy came to be supplanted by widespread anxiety about technological progress, and how the political consensus that formed around a knowledge-driven growth agenda has unravelled.

Knowledge economy --- High technology industries

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This bestselling book -- now in its Fourth Edition - has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment - or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You'll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative. The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers. With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today's challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer's world. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

High technology industries --- Marketing. --- Technological innovations.

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High technology industries --- Industrial policy --- China --- Foreign relations.

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"Israeli national neoliberalism has promoted innovation policies leading to an ostensible paradox: At the centre is a start-up nation with a vibrant and successful high-tech entrepreneurial eco-system, accumulating resources, and enabling constant growth. At the geographical and social periphery, there has emerged a parallel society with often marginalized groups not able to keep up. In one of the most unequal countries with a high rate of poverty, entrepreneurial heroes are celebrated at the centre, promoting a myth that all could be self-made successes. At the periphery, entrepreneurs are struggling to survive, often pushed into precarious working and living conditions. Applying critical theory discourse, this book illustrates how neoliberalism and entrepreneurship are intertwined and how the start-up nation has evolved in Israel. It explores how national neoliberal state policies have targeted technological innovation as a tool to obtain a competitive advantage in the international arena, rather than aiming at increasing economic achievements and well-being for all. It will demonstrate that the Israeli entrepreneurship scene exemplifies the existence of parallel entrepreneurial societal spaces, analyze the positionality of entrepreneurs belonging to a variety of groups that characterize Israeli society, and uncover structural disadvantages and related levels of precarity, as well as existing links between entrepreneurial advantages and disadvantages, mobility and varying degrees of social marginality. Dark Sides of the Startup Nation sheds light onto the problematic and sometimes contradictory myth that entrepreneurship is meritocratic and that neoliberal capitalism provides everyone with equal opportunities to succeed. The book will be of interest to researchers, academics, policy makers, and students in the fields of entrepreneurship and small business management, responsibility and business ethics, and technology and innovation"-- Provided by publisher.

New business enterprises --- High technology industries --- Entrepreneurship --- Neoliberalism --- Government policy

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High technology industries --- COVID-19 Pandemic, 2020 --- -Economic aspects