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This book focuses on creativity and showcases a specific approach to creativity. It uses a new 7 C's basis for understanding creativity (creators, creating, cooperation, context, creations, consumption, and curricula). This new approach to creativity is an extension of the 4 'P' approach (person, process, press, and product) which has dominated the literature since the 1960s. In each section, there are two chapters, which illustrateur work on the topic and focus on some key issues.

Psychology --- Social psychology --- Educational psychology --- Business policy --- Business management --- gedrag (mensen) --- organisatiemanagement --- pedagogische psychologie --- psychologie --- management --- organisatiecultuur