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AI strategy for sales and marketing : connecting marketing, sales and customer experience
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Author: King, Katie
ISBN: 9781398602014 1398602019 Year: 2022 Publisher: London, England ; New York, New York : Kogan Page Limited,
ISBN: 9781398602014 1398602019 Year: 2022 Publisher: London, England ; New York, New York : Kogan Page Limited,
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Abstract
Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
Keywords
Marketing --- Artificial intelligence. --- Customer relations. --- Technological innovations.
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