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In developing countries, the social investment on their citizens does not guarantee a good quality of life and the same opportunities for everyone. The author describes the concept of CSR in which the study is based, conjunctly with a literature review where we can find the dimensions and some general aspect of corporate social responsibility and how the stakeholder approach addressed to the workers needs could improve the individual wellbeing of each worker, this way companies are helping in an ethical way to alleviate the lack of institutions, frameworks, and market control of the government.
In the empirical research we analyze the situation of CSR in El Salvador specifically in the American Chamber of Commerce using a descriptive approach to find how the companies are using a stakeholder theory on their actions related to CSR granting benefits to their employees contributing to their welfare and the social, and economical development of the country.
However, the research finds out what companies are CSR certified fortifying the engagement with the stakeholders at the moment of the implementation of their actions on this subject and how is the relation between the marketing and the CSR. To arrive satisfactorily to develop these questions, a questionary was sent to all the members of the American Chamber of Commerce in El Salvador and as compliment of this tool an interview with the senior management of five companies’ members of this Association was integrated to the research. The methodology used for the empirical research is with a qualitative approach that allows to study the reality of ES regarding CSR interpretating the descriptive information, understanding the phenomenon in a specific background.

Sciences économiques & de gestion > Multidisciplinaire, généralités & autres

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Cette recherche met en évidence trois programmes de certification d’employeur de choix, Bon Boss, Great Place to Work Institute et Top Employers Institute, ainsi que les perceptions que s’en font leurs membres et leurs clients. La certification, définie comme un signal positif, renseignant sur la qualité d’un employeur, peut être envisagée de différentes façons par celui qui l’utilise. Ceci dépend du public à qui le signal est envoyé. Ces éléments sont présentés dans ce mémoire.

GRH --- Label employeur --- Marketing RH --- Certifications RH --- Sciences économiques & de gestion > Gestion des ressources humaines