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In Latin America's new democracies, political parties and mass partisanship are not deeply entrenched, leaving many votes up for grabs during election campaigns. In a typical presidential election season, between one-quarter and one-half of all voters - figures unheard of in older democracies - change their voting intentions across party lines in the months before election day. Advancing a new theory of Latin American voting behavior, 'Persuasive Peers' argues that political discussions within informal social networks among family members, friends, neighbors, coworkers, and acquaintances explain this volatility and exert a major influence on final voting choices.

Voting --- Communication --- Social networks --- Social influence --- Political participation --- Political aspects --- Latin America --- Politics and government. --- Argentina. --- Brazil. --- Brokers, Voters, and Clientelism. --- Elizabeth Zechmeister. --- Ernesto Calvo. --- Latin America. --- Marcelo Nazareno. --- Maria Victoria Murillo. --- Matthew Singer. --- Mexico. --- Non-Policy Politics. --- Ryan Carlin. --- Simeon Nichter. --- Susan Stokes. --- Thad Dunning. --- The Latin American Voter. --- Valeria Brusco. --- Votes for Survival. --- campaigns. --- clientelism. --- communication. --- connected voters. --- conversation. --- democracy. --- distributive politics. --- election outcomes. --- elections. --- neighborhoods. --- opinion leaders. --- party lines. --- party machines. --- political discussions. --- political geography. --- politics. --- polls. --- public opinion. --- social networks. --- social psychology. --- socially informed preferences. --- surveys. --- vote buying. --- vote intention. --- voter decisions. --- voter volatility. --- voters. --- voting behavior. --- voting.