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"Combining typefaces is one of the great challenges and, at the same time, a continuing allure for typographers and designers: is it meant to be extravagant or should it only be carried out to a limited degree or, ideally, not at all? Which fonts harmonize with each other, and which don't? Which ones complement each other or even enhance each other? There are few answers to be found in the professional literature. This handbook demonstrates that it is possible to determine criteria for the combining of typefaces. By looking at the shape of typefaces in detail and creating a revised classification of fonts, it conveys a deeper understanding of the diversity of typefaces and, based on a systematic analysis of analogy and contrast, it establishes the urgently necessary findings required for combining typefaces. An indispensable standard work for typographers and graphic designers"--

Graphics industry --- typography --- digital design --- typografie --- lettertype --- drukkunst

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Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium.After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms.Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

Graphic design (Typography) --- Type and type-founding --- History. --- Typographic design --- Design --- Printing --- Layout (Printing) --- Graphic design (Typography). --- Type and type-founding. --- digital design --- typografie --- lettertype --- drukkunst --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Typesetting