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This book, edited by Uwe Seebacher, focuses on the latest concepts, strategies, and technologies in B2B marketing. It examines the evolution of B2B marketing from a lesser-regarded field to a dynamic and essential discipline. The book aims to equip current and future managers with foundational knowledge, innovative strategies, and practical tools to improve their B2B marketing efforts. It includes case studies and showcases to illustrate real-world applications and challenges. Written during the COVID-19 pandemic, the authors highlight the need for companies to adapt to new realities and integrate modern marketing practices to achieve sustainable and effective outcomes.

Target marketing. --- Technological innovations.

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Marketing expérientiel présente tout ce qu'il faut savoir sur l’expérience client afin de s'en inspirer dans vos pratiques marketing ! Pourquoi certaines marques nous font-elles nous sentir bien, tandis que d’autres nous frustrent ? Pourquoi rachetons-nous certains produits et retournons-nous dans certaines boutiques ? Comment devenons-nous fidèles à certaines marques ? Dans ce nouveau livre passionnant, Wided Batat nous fait découvrir les nouvelles tendances de consommation et nous fait entrer dans l’ère du marketing mix expérientiel qu’elle formalise efficacement et qu’elle illustre grâce à des exemples variés et des cas concrets. L’auteur a conçu et conceptualisé les 7E du marketing mix expérientiel, qui sont un outil indispensable et une méthode efficace pour appréhender également la nouvelle dimension phygitale des expériences de consommation. Ce livre est aussi un guide complet pour permettre aux équipes dirigeantes, aux professionnels du marketing et de la communication et aux étudiants de maîtriser des méthodes et des outils efficaces afin d’analyser les nouveaux comportements des consommateurs et de créer des expériences clients, uniques et performantes. Des compléments en ligne sont disponibles pour les enseignants : PowerPoint ; Questions d’examen sous forme de QCM avec corrigés ; Questions de révision avec corrigés.

Branding (Marketing) --- Target marketing. --- Relationship marketing. --- Target marketing --- Relationship marketing --- Marketing expérientiel --- Marketing comportemental --- Comportement du consommateur --- Relations avec la clientèle

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"Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food deserts, and racialized political consumerism, students, scholars, and other curious readers will gain insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption, race, and ethnicity, but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism. Documenting the complexities and contradictions within consumer culture, Race, Ethnicity, and Consumption is an excellent text for sociology courses on consumers and consumption, race and ethnicity, the economy, and inequality. It will also be an informative resource for courses on consumer culture in the broader social sciences, marketing, and the humanities"--

Sociology of minorities --- Consumer behavior --- Minority consumers. --- Target marketing. --- Group identity. --- Consumption (Economics) --- Minorities as consumers --- Consumers --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Collective identity --- Community identity --- Cultural identity --- Social identity --- Identity (Psychology) --- Social psychology --- Collective memory --- Market targeting --- Target markets --- Marketing --- Social aspects.

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The Special Issue “Radar and Sonar Imaging Processing” is a collection of 21 articles exploring many topics related to remote sensing with radar and sonar sensors. In this editorial, we present short introductions of the published articles. The series of articles in this SI deal with a broad profile of aspects of the use of radar and sonar images in line with the latest scientific trends while making use of the latest developments in science, including artificial intelligence. It can be said that both radar and sonar imaging and processing still remain a “hot topic” and much research in this area is being conducted worldwide. New techniques and methods for extracting information from radar and sonar sensors and data have been proposed and verified. Some of these will stimulate further research while others have reached maturity and can be considered for industrial implementation and development.

Research & information: general --- radar --- fuzzy sets theory --- artificial neural network --- game theory --- safe ship trajectory --- computer simulation --- computer decision support --- underwater sonar image --- adaptive denoising --- detection --- adaptive initialization --- synthetic aperture sonar (SAS) --- multireceiver --- numerical evaluation --- numerical transfer function --- imaging algorithm --- X-Band radar --- marine radar current measurement --- quality control --- measurement reliability --- accuracies --- precision --- WaMoS® II --- vessel mounted acoustic Doppler current profiler --- autonomous surface vehicles --- anti-collision --- automotive radar --- target detection --- interferometric inverse synthetic aperture radar (InISAR) --- image registration --- translational motion parameters estimation --- strong scattering centers fusion --- terahertz radar imaging --- side-scan sonar image --- gray scale correction --- Retinex --- image enhancement --- side-scan sonar --- multibeam echo sounder --- initial image matching with constraint --- dense local self-similarity --- superimposition --- quadratic phase error --- SAR --- approximation --- spaceborne real-time SAR imaging --- orbit determination error --- synthetic aperture radar (SAR) --- low frequency --- high-resolution --- large bandwidth --- improved generalized chirp scaling (GCS) --- Lagrange inversion theorem --- range-dependent coupling --- complex Doppler ambiguity --- fast-maneuvering target refocusing --- non-uniform FFT (NUFFT) --- 1D scaled Fourier transform (1D SCFT) --- 3D sonar --- bathymetry --- data reduction --- autonomous navigation --- ground penetrating radar --- underground cavity detection network --- deep convolutional neural network --- automated underground object classification --- phase analysis --- super-resolution --- anti-drone systems --- FMCW radars --- drones detection --- radars calibration --- narrow-band radar --- target classification --- signal reconstruction --- features extraction --- weighted features fusion --- Synthetic Aperture Radar (SAR) --- focusing --- periodically gapped data --- complex deconvolution --- side scan sonar --- bottom tracking --- one-dimensional convolutional neural network --- signal recognition --- real-time processing --- space-borne SAR --- deceptive jamming --- Doppler sensor --- acoustic vector sensor --- road traffic monitoring --- water column image --- gas emissions --- automatic detection --- optical flow --- parallax --- cloud --- earth observation --- geostationary satellite --- meteorological radar --- MSG --- SEVIRI --- sonar --- data fusion --- sensor design --- target tracking --- target imaging --- image understanding --- target recognition

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Genomics technologies revolutionised biomedicine research, but the genome alone is not sufficient to capture biological complexity. Postgenomic methods, typically based on mass spectrometry, comprise the analysis of metabolites, lipids, and proteins and are an essential complement to genomics and transcriptomics. Multidimensional omics is becoming established to provide accurate and comprehensive state descriptions. This book covers the latest methodological developments for, and applications of integrative multi-omics in biomedical research.

Research & information: general --- Biology, life sciences --- target identification --- target validation --- label-free method for drugs --- anti-angiogenesis --- mechanism of action --- receptor tyrosine kinases --- curcumin --- natural products --- lipid --- lipidomics --- cardiac metaplasia --- Barrett's esophagus --- esophageal adenocarcinoma --- microbiota --- DNA sensing --- IFI16 --- cGAS --- innate immunity --- protein interactions --- virus-host interactions --- post-translational modifications --- mass spectrometry --- proteomics --- transcriptomics --- multi-omics --- multi-omics analysis --- study design --- bioinformatics --- machine learning --- analysis flow --- metabolomics --- planned myocardial infarction (PMI) --- myocardial infarction (MI) --- exercise --- heart --- cheminformatics --- batch variations --- eicosanoids --- fetal calf serum --- peroxisomes --- host-pathogen interactions --- secretome --- macrophages --- acute myeloid leukemia --- HL-60 cell line --- ATRA --- induced differentiation --- transcriptome --- proteome --- transcription factors --- key molecules --- regulatory pathway modelling --- SRM --- endometriosis --- inflammation