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Le personal branding s'inspire de la démarche marketing et utilise des outils éprouvés pour mieux se connaître, avoir une vision plus fine de ses objectifs personnels et professionnels et améliorer son bien-être global. En quoi est-ce fondamental ? Quels sont les outils pour mieux se connaître et se « vendre » ? En quoi consiste le SWOT personnel ? Comment se positionner pour être mieux perçu ? Quels sont les réseaux sociaux les plus adaptés à chacun ? Comment réaliser ses projets en accord avec ses valeurs ? Découvrez les 64 outils et méthodes indispensables pour aborder toutes les dimensions du personal branding (ou marketing de soi). Traité de façon synthétique et pratique, chaque outil est décrit sur 2 ou 4 pages, comprenant l'essentiel en français et en anglais, les objectifs spécifiques, le contexte d'utilisation, les étapes de mise en oeuvre, les avantages et les précautions à prendre, ainsi que des conseils méthodologiques. Certains outils sont complétés par un approfondissement et un cas d'entreprise.
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A 4-week course offering new tools to deal with the challenging emotions that get in the way of enjoying life. These incredible self-soothing methods, created by a highly respected life coach and inspirational speaker, really do work. Do you feel your life could be a lot more successful and fun - but it's not happening? Do your overthinking and intense emotions keep getting in the way of enjoying life? Do you struggle following advice such as "let it go", "be positive" and "live in the moment"? Do you keep falling back - despite your best efforts - into the same old relationship problems, mood swings and self-esteem issues? This book has a radical message: You don't need self-improvement to enjoy your life. You don't need to be better. You are ok just as you are. Step-by-step, this innovative 4-week course teaches you to free yourself from intrusive thoughts and challenging emotions, so you can step out bravely into the world, not caring so much what others think. There are no complicated theories, rituals or practices here, only simple techniques that will enable you to step away from overthinking, self-criticism and fear to live as your already empowered Real Self. Living a good life doesn't need to be complicated. Amazing things happen when you know how to be yourself and love yourself, shining bright as who you are.
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Jutta Malzacher's 'Mit ICH-KULTUR zum privaten und beruflichen Erfolg' explores the concept of ICH-KULTUR®, aiming to enhance personal and professional success through self-awareness and mindfulness. The book emphasizes the importance of understanding oneself in a rapidly changing world, especially in light of recent global challenges such as the COVID-19 pandemic. It advocates for a conscious development of personal culture that respects individuality while fostering community through a systemic view of one's environment. Targeted at leaders and influencers, the book encourages reflection on personal values and the cultivation of empathy and trust. It addresses the need for visionary responsibility and adaptability in the face of technological advancements and societal shifts.
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Align, part 1 of a 3-part series, shares four simple steps that will transform the way leaders lead and renew their self-confidence.
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This book explores the complexities and challenges of leadership within the context of modern organizational environments. It emphasizes the importance of self-awareness and personal development for effective leadership. The author shares insights from personal experiences, emphasizing that true leadership stems from understanding oneself and leveraging one's unique strengths. The book addresses issues such as balancing personal ambition with organizational demands, coping with stress and burnout, and the impact of leadership on team dynamics. It aims to provide practical guidance and reflection for current and aspiring leaders, offering a blend of personal anecdotes and professional advice.
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This book explores the themes of career transition and personal fulfillment, focusing on individuals seeking to change their professional and personal lives. It examines the challenges and opportunities of embracing new paths, highlighting personal anecdotes and insights from those who have successfully navigated such changes. The author aims to inspire readers to pursue meaningful work and life satisfaction by overcoming fears and societal expectations. The book is intended for individuals contemplating career changes or seeking greater purpose and satisfaction in their lives.
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Leadership Flow by Peri Chickering explores the integration of personal and professional development through self-awareness and connection to a larger, intelligent universe. The book offers tools and practices based on wisdom traditions and personal stories to guide leaders in harnessing their unique gifts for the benefit of the common good. It emphasizes the importance of inner knowing and self-mastery, using the metaphor of the Seven Directions of Self-Mastery. The work is intended for leaders at any career stage seeking to enhance their effectiveness and well-being while contributing positively to the world.
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Randi Benator's book explores the themes of life purpose, career change, and personal transitions. Drawing from over two decades of experience working with clients and facilitating workshops, the author provides insights and guidance for individuals seeking meaningful change in their careers and lives. The book encourages readers to awaken their inner calling, emphasizing that true purpose is already within them, waiting to be expressed. It offers practical exercises and principles, such as awareness, intuition, and perseverance, to help readers navigate transitions and overcome obstacles. Intended for individuals at various stages of their career and life journey, the book serves as a supportive guide for those yearning for personal growth and fulfillment.
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