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Nose --- Diseases. --- Otolaryngology --- Malalties del nas --- Malalties nasals --- Rinopaties --- Malalties otorrinolaringològiques --- Rinitis --- Sinusitis

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This volume presents novel cross-linguistic insights into how olfactory experiences are expressed in typologically (un-)related languages both from a synchronic and from a diachronic perspective. It contains a general introduction to the topic and fourteen chapters based on philological investigation and thorough fieldwork data from Basque, Beja, Fon, Formosan languages, Hebrew, Indo-European languages, Japanese, Kartvelian languages, Purepecha, and languages of northern Vanuatu. Topics discussed in the individual chapters involve, inter alia, lexical olfactory repertoires and naming strategies, non-literal meanings of olfactory expressions and their semantic change, reduplication, colexification, mimetics, and language contact. The findings provide the reader with a range of fascinating facts about perception description, contribute to a deeper understanding of how olfaction as an understudied sense is encoded linguistically, and offer new theoretical perspectives on how some parts of our cognitive system are verbalized cross-culturally. This volume is highly relevant to lexical typologists, historical linguists, grammarians, and anthropologists.

Language and smell --- Smell --- Olfaction --- Chemical senses --- Senses and sensation --- Nose --- Language and odors --- Odors and language --- Smell and language --- Terminology --- E-books

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Nose --- Skull base --- Diseases. --- Surgery. --- Otolaryngology, Operative --- Base of skull --- Basicranium --- Cranial base --- Skull --- Otolaryngology --- Cirurgia cranial --- Rinoplàstia --- Malalties del nas --- Malalties nasals --- Rinopaties --- Malalties otorrinolaringològiques --- Rinitis --- Sinusitis --- Cirurgia plàstica --- Nas --- Cirurgia del crani --- Trepanació

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Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimuli on consumer emotions. Tools used by the authors are a consumer neuroscience tool - electroencephalography (EEG), a biometric method that monitors the galvanic skin response or skin perspiration (GSR), and a traditional data collection method - a questionnaire. With these tools, consumer response to three selected scents were monitored. One of the initial scents was selected and tested under ‘normal’ restaurant conditions. The authors describe how the information was obtained, and how the effect on consumer emotions was determined. 'The use of consumer neuroscience in aroma marketing' concludes with recommendations to improve the effectiveness of aromatisation in practice.

Affective neuroscience. --- Scent as a marketing device. --- Smell --- Psychological aspects. --- Olfaction --- Chemical senses --- Senses and sensation --- Nose --- Odors as a marketing device --- Scent in marketing --- Marketing --- Neurobiology of emotion --- Neuroscience of emotions --- Physiology of emotion --- Neuropsychology --- Emotions

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Expressly designed for surgeons in training who are new to nasal rhinoplasty, this textbook is written in a simple didactic style. A century after the first open rhinoplasty was performed by Dr. Aurel Réthi in Hungary, open rhinoplasty is now the most commonly used approach to aesthetic and reconstructive nasal surgery; the author’s decades of experience will safely guide the reader through her/his journey from the first contact with new patients to the postoperative analysis of clinical results. Instead of the usual classification of surgical techniques and anatomical regions, here the learning process is based on a sequence of steps, each of which addresses the most frequent problems that surgeons are likely to encounter in everyday clinical practice. In addition, the most relevant surgical instruments and electromedical devices are presented, together with their specific features and techniques, such as inclination and positioning during the procedure. Each step is richly illustrated and supported by a suggested reading list, as well as content on ethical and general principles. A specific chapter on radiological pre-evaluation assessment makes this book unique. Given its clear structure, its appealing didactic style and wealth of figures, Basic Open Rhinoplasty offers a much-valued step-by-step companion for postgraduate students, surgeons in training, and medical practitioners who deal with rhinoplasty in their clinical practice.

Plastic surgery. --- Oral surgery. --- Maxillofacial surgery. --- Plastic Surgery. --- Oral and Maxillofacial Surgery. --- Dental surgery --- Oral surgery --- Surgery, Dental --- Surgery, Oral --- Oral surgeons --- Aesthetic surgery --- Cosmetic surgery --- Plastic surgery --- Reconstructive surgery --- Surgery, Aesthetic --- Surgery, Cosmetic --- Surgery, Reconstructive --- Transplantation of organs, tissues, etc. --- Plastic surgeons --- Rhinoplasty. --- Nose --- Surgery, Plastic --- Surgery