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Long description: Texte im Internet orientieren sich nach wie vor häufig an Texten in traditionellen Publikationsformaten. Dabei sind zahlreiche Parameter wie Alter, Leseverhalten, Erwartung der Leser, aber auch technische Rahmenbedingen und Möglichkeiten zu beachten. Online-Texte müssen völlig anders konzipiert, geschrieben und umgesetzt werden, wenn die beabsichtigte Botschaft erfolgreich transportiert werden soll. Die Toolbox zeigt alle wesentlichen Aspekte auf, die beim Online-Texten beachtet werden müssen. Umsetzungsstark aufbereitet bietet das Buch allen Online-Textern und Texterinnen eine verlässliche Hilfestellung für die erfolgreiche Arbeit. Der Autor stellt sowohl Grundlagen als auch spezifische Informationen zu den unterschiedlichen Formaten bereit. Ein gesondertes Kapitel widmet sich der Suchmaschinenoptimierung. Biographical note: Dominik Ruisinger Dominik Ruisinger (Dipl.-Pol.) ist gelernter Journalist, ausgebildeter PR-Berater und zertifizierter Stiftungsmanager. Seit den 1990er-Jahren beschäftigt er sich mit den Veränderungen in der Medien- und Kommunikationsbranche mit Fokus auf Digitale Kommunikation, Strategien und moderne Medienarbeit. Heute coacht er Unternehmen und Institutionen in Fragen strategischer Kommunikation und leitet Workshops an Hochschulen und privaten Ausbildungsinstitutionen. Zudem ist er Autor zahlreicher Buch-, Magazin-, Zeitungs- und Online-Beiträge.
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An incisive history of the controversial Google Books project and the ongoing quest for a universal digital library. Libraries have long talked about providing comprehensive access to information for everyone. But when Google announced in 2004 that it planned to digitize books to make the world's knowledge accessible to all, questions were raised about the roles and responsibilities of libraries, the rights of authors and publishers, and whether a powerful corporation should to be the conveyor of such a fundamental public good. Along Came Google traces the history of Google's book digitization project and its implications for us today. Deanna Marcum and Roger Schonfeld draw on in-depth interviews with those who both embraced and resisted Google's plans, from librarians and technologists to university leaders, tech executives, and the heads of leading publishing houses. They look at earlier digital initiatives to provide open access to knowledge, and describe how Google founders Sergey Brin and Larry Page made the case for a universal digital library and drew on their company's considerable financial resources to make it a reality. Marcum and Schonfeld examine how librarians and scholars organized a legal response to Google, and reveals the missed opportunities when a settlement with the tech giant failed. Along Came Google sheds light on the transformational effects of the Google Books project on scholarship and discusses how we can continue to think imaginatively and collaboratively about advancing the widespread digital availability of knowledge.
Google. --- Google --- 09 <08> --- 681.3*I41 --- 681.3*I41 Digitization; quantization; sampling; scanning (Image processing) --- Digitization; quantization; sampling; scanning (Image processing) --- 09 <08> Handschriften. Oude en merkwaardige drukken. Curiosa--Verzamelwerken. Reeksen--Boekwetenschap. Sociale aspecten van het boek. Boek en media. Toekomst van het boek --- Handschriften. Oude en merkwaardige drukken. Curiosa--Verzamelwerken. Reeksen--Boekwetenschap. Sociale aspecten van het boek. Boek en media. Toekomst van het boek --- Book acquisition --- Library automation --- Information systems --- library science --- digitizing --- Google [Mountain View, Calif.] --- Digitization. --- Numérisation --- Documentation de bibliothèque --- Libraries --- Library materials --- Academic journal. --- Academic library. --- Academic publishing. --- Advertising. --- Alumnus. --- American Memory. --- Archivist. --- Artstor. --- Association of American Publishers. --- Association of Research Libraries. --- Author. --- Bibliography. --- Book. --- Brewster Kahle. --- Business model. --- Business plan. --- Cataloging. --- Center for Research Libraries. --- Clifford Lynch. --- Collaboration. --- Computer scientist. --- Consideration. --- Copyright. --- Criticism. --- Digital Library Federation. --- Digital Public Library of America. --- Digital library. --- Digital preservation. --- Dissemination. --- E-book. --- Ecosystem. --- Electronic publishing. --- Elsevier. --- European Library. --- Europeana. --- Executive director. --- Funding. --- Google Books. --- Government agency. --- Harvard University. --- HathiTrust. --- Henriette Avram. --- Historical society. --- Infrastructure. --- Institute of Museum and Library Services. --- Institution. --- Intellectual property. --- Internet Archive. --- JSTOR. --- John Palfrey. --- Larry Page. --- Librarian of Congress. --- Librarian. --- Librarians. --- Library acquisitions. --- Library of Congress. --- Library science. --- Library. --- Manuscript. --- Microsoft. --- Monograph. --- National Endowment for the Humanities. --- National library. --- Newsletter. --- Newspaper. --- Non-disclosure agreement. --- Nonprofit organization. --- OCLC. --- Open Content Alliance. --- Outreach. --- Paul Courant. --- Philanthropy. --- Preprint. --- Princeton University Press. --- ProQuest. --- Processing (programming language). --- PubMed Central. --- Public library. --- Publication. --- Publishing. --- Purchasing. --- Requirement. --- Research Libraries Group. --- Scholarly communication. --- Scientific journal. --- Scientific literature. --- Sergey Brin. --- Special collections. --- Technology company. --- Technology. --- The Google Book. --- The New York Times. --- Thought. --- United States National Library of Medicine. --- Universal library. --- Vendor. --- Website. --- World Digital Library. --- WorldCat. --- Writing. --- Numérisation --- Documentation de bibliothèque
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