Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Ces dernières années, les productions cinématographiques n’ont fait qu’accroitre. Il y a de plus en plus de contenu à visionner et de nombreux canaux de distribution ont fait leur apparition. Le cinéma est connu pour être un secteur très puissant offrant du divertissement ainsi que de l’évasion à son audience. En effet, il permet de voyager sans même quitter son habitation. C’est pourquoi il arrive que des téléspectateurs ayant regardé des œuvres cinématographiques se rendent ensuite sur le lieu de tournage afin de mieux visualiser la perception de ce qu’ils ont vécu à l’écran. C’est ce que l’on appelle réaliser du ciné-tourisme.

En prenant en compte ce contexte économique, cette thèse a pour objectif d’identifier les facteurs de motivation pouvant influencer les touristes wallons à se rendre sur un lieu de tournage cinématographique. Pour y parvenir, cette recherche base ses résultats sur une revue approfondie de la littérature scientifique ainsi que sur l'interview de 24 touristes wallons potentiels et de 2 experts, suivant une approche qualitative exploratoire.

Les résultats empiriques confirment l’analyse de la littérature en mettant en évidence d'importantes catégories de facteurs de motivation, comme l'attachement à un acteur, un film, une histoire, un lieu, ou les émotions ressenties lors du visionnage. Néanmoins, l'étude sur le terrain ajoute l'importance de pouvoir vivre une expérience immersive à travers des attractions telles que la visite de studios ou de parcs à thèmes. Le but étant pour eux de découvrir les coulisses d’un film ou d’une série et d’en apprendre davantage sur l’aspect technique que représente la création d’une œuvre cinématographique. De plus, de nouveaux facteurs de motivation externes tels que la notoriété croissante des plateformes de streaming, ou le contexte de la crise sanitaire liée au Covid-19, jouent désormais un rôle important dans la prise de décision d’un consommateur à voyager dans un endroit cinématographique.

Ciné-tourisme --- Wallonie --- Facteurs de motivation --- Image de la destination --- Expérience cinématographique du touriste --- Marketing de la destination --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics."--

Marketing --- Economic geography --- Branding (Marketing) --- Place marketing. --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Publicity --- Brand name products --- Advertising

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women's rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as 'best at being good'. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism"--

Place marketing. --- Women --- Social conditions. --- Feminism --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Place-marketing --- Social conditions --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

We invite you to read the Special Issue on business models in tourism, in the context of considering the principles of sustainable development. It is a collection of 14 articles published in a Special Issue of Sustainability MDPI in 2019–2021. The dynamic changes taking place in the world economy, social life, and the natural environment force entrepreneurs to change their business models. This also happens in the tourism business. The SARS-COV2 virus pandemic has increased the need for change. It is necessary to offer managers modern management tools that cover the broadest possible scope of integration of the elements of the conducted business activities, at the same time adjusted to the specificity of the market and needs of the natural environment in which the enterprises managed by them operate. This book, formulated in the light of the presented needs, aims to use the concept of business models and sustainability business models in the context of a tourism enterprise adapted to the existing conditions of tourist and spa activities.

Information technology industries --- sustainability --- health resorts --- spa tourism --- business model --- logistic function --- TALC --- sustainable development --- overtourism --- Generation X --- Generation Y --- Generation Z --- m-tourism --- mobile applications --- sustainability in tourism --- smart tourism --- sustainable business models --- Doxey model --- Krakow --- Life Cycle Assessment (LCA) --- Carbon Footprint (CFP) --- tourism --- national park --- management --- health insurance --- health tourism --- medical spas --- state support --- business environment --- consumer behavior --- lifestyle --- sharing economy --- peer-to-peer accommodation --- tourism market --- museums --- Poland --- ICT --- smart technologies --- winter sports --- winter sports resorts --- climate change --- ecological impact --- destination branding --- sustainable tourism --- visual identity --- business models --- industrial tourism --- post-industrial facilities --- TeH2O Industrial Themed Trail

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

We invite you to read the Special Issue on business models in tourism, in the context of considering the principles of sustainable development. It is a collection of 14 articles published in a Special Issue of Sustainability MDPI in 2019–2021. The dynamic changes taking place in the world economy, social life, and the natural environment force entrepreneurs to change their business models. This also happens in the tourism business. The SARS-COV2 virus pandemic has increased the need for change. It is necessary to offer managers modern management tools that cover the broadest possible scope of integration of the elements of the conducted business activities, at the same time adjusted to the specificity of the market and needs of the natural environment in which the enterprises managed by them operate. This book, formulated in the light of the presented needs, aims to use the concept of business models and sustainability business models in the context of a tourism enterprise adapted to the existing conditions of tourist and spa activities.

sustainability --- health resorts --- spa tourism --- business model --- logistic function --- TALC --- sustainable development --- overtourism --- Generation X --- Generation Y --- Generation Z --- m-tourism --- mobile applications --- sustainability in tourism --- smart tourism --- sustainable business models --- Doxey model --- Krakow --- Life Cycle Assessment (LCA) --- Carbon Footprint (CFP) --- tourism --- national park --- management --- health insurance --- health tourism --- medical spas --- state support --- business environment --- consumer behavior --- lifestyle --- sharing economy --- peer-to-peer accommodation --- tourism market --- museums --- Poland --- ICT --- smart technologies --- winter sports --- winter sports resorts --- climate change --- ecological impact --- destination branding --- sustainable tourism --- visual identity --- business models --- industrial tourism --- post-industrial facilities --- TeH2O Industrial Themed Trail