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An overview is given of cross-cultural psychology and cultural psychology, focusing on theory and methodology. In Section 1 historical developments in research are traced; it is found that initially extensive psychological differences tend to shrink when more carefully designed studies are conducted. Section 2 addresses the conceptualization of "culture" and of "a culture". For psychological research the notion "culture" is considered too vague; more focal explanatory concepts are required. Section 3 describes methodological issues, taking the notion of the empirical cycle as a lead for both qualitative and quantitative research. Pitfalls in research design and data analysis of behavior-comparative studies, and the need for replication are discussed. Section 4 suggests to move beyond research on causal relationships and to incorporate additional questions, addressing the function and the development of behavior patterns in ontogenetic, phylogenetic and historical time. Section 5 emphasizes the need for applied research serving the global village.

Ethnopsychology --- Psychology --- Research --- Methodology. --- Behavioral sciences --- Mental philosophy --- Mind --- Science, Mental --- Human biology --- Philosophy --- Soul --- Mental health --- Cross-cultural psychology --- Ethnic groups --- Ethnic psychology --- Folk-psychology --- Indigenous peoples --- National psychology --- Psychological anthropology --- Psychology, Cross-cultural --- Psychology, Ethnic --- Psychology, National --- Psychology, Racial --- Race psychology --- National characteristics