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Book
Management in the era of big data : issues and challenges
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Author: Paliszkiewicz, Joanna
ISBN: 1003057292 1000093670 1003057292 Year: 2021 Publisher: Boca Raton, FL ; London ; New York : CRC Press, Taylor & Francis Group,
ISBN: 1003057292 1000093670 1003057292 Year: 2021 Publisher: Boca Raton, FL ; London ; New York : CRC Press, Taylor & Francis Group,
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Abstract
This book presents and discusses the main challenges posed by big data and analytics in a manner relevant to both practitioners and scholars. The first part of the book describes the growing relevance of big data and analytics in gaining competitive advantage. The second part presents case studies emphasizing application.
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