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Vlerick Business School (2)

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undetermined (2)

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English (2)

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2021 (2)

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Purposeful vs. transformative : the impact of different advertising approaches
Author: Kolster, Thomas
Year: 2021 Publisher: London : Henry Stewart Talks,

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Abstract
This case study looks at the differences in impact between advertising campaigns that took a classical purposeful approach, and those that took a transformative approach.

Keywords
Advertising campaigns. --- Advertising campaigns

Discovery : insurance that bridges the gap between intent and action
Author: Kolster, Thomas
Year: 2021 Publisher: London : Henry Stewart Talks,

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Abstract
This case study looks at Discovery's Vitality programme as a successful example of a company bridging the gap between intent and action, helping their business by incentivizing their customers to make healthy choices.

Keywords
Health insurance. --- Health promotion --- Incentives (Psychology) --- Insurance companies --- Economic aspects. --- Discovery Ltd. (Firm)

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