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The book by Christian Glaser focuses on achieving Sales Excellence in the digital age, particularly in the banking and financial sectors. It explores the integration of marketing, sales, and customer service to create a cohesive strategy that meets the high expectations of modern customers. The work emphasizes the importance of digital transformation, highlighting the need for businesses to adapt through innovative processes and technology investments. It serves as a practical guide with tips and case studies, targeting managers and professionals seeking to enhance their sales strategies amidst rapid market changes. The book is relevant not only to financial institutions but also to other industries aiming to improve their sales and marketing alignment.

Sales management. --- Financial services industry. --- Sales management --- Financial services industry