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This book examines the precision farming revolution in Somerset, England. It reveals the reasons why local farmers invested in autonomous systems and traces the outcomes of adoption. It describes the local and global drivers of the fourth industrial revolution, from world population growth, climatic and ecological crises, profit driven farming and government agri-tech grants, to the Space Race era. A new cultural method of intelligence, ideas and thinking, new organisational and control powers, was precisely what precision farming offered farmers and off-farm firms, who were able to remotely monitor and control natural environments and aspects of on-farm activities. As a result of local farmers opting into precision farming systems the power dynamics of industrial agriculture were reorganised and this book will offer readers an understanding of how and why.

Precision farming. --- Precision agriculture --- Prescription farming --- Site-specific agriculture --- Site-specific farming --- Soil specific crop management --- Agriculture --- Technology—Sociological aspects. --- Economic sociology. --- Science and Technology Studies. --- Organizational Studies, Economic Sociology. --- Economic sociology --- Economics --- Socio-economics --- Socioeconomics --- Sociology of economics --- Sociology --- Social aspects