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Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
Tourism. --- Management. --- Luxury goods industry. --- Motivation research (Marketing). --- Branding (Marketing). --- Tourism Management. --- Luxury. --- Consumer Behavior. --- Branding. --- Brand name products --- Marketing --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Industries --- Administration --- Industrial relations --- Organization --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Psychological aspects --- Economic aspects --- Turisme --- Luxe --- Màrqueting turístic --- Màrqueting --- Riquesa --- Classe acomodada --- Consum (Economia) --- Empreses turístiques --- Indústria turística --- Operadors turístics (Indústria) --- Sector turístic --- Sector terciari --- Agències de viatges --- Allotjaments turístics --- Creuers turístics --- Ecoturisme --- Enoturisme --- Mapes turístics --- Planificació del turisme --- Política turística --- Turisme cultural --- Turisme d'aventura --- Turisme de masses --- Turisme de negocis --- Turisme esportiu --- Turisme gastronòmic --- Turisme industrial --- Turisme negre --- Turisme reproductiu --- Turisme rural --- Turisme social --- Turisme solidari --- Turisme sostenible --- Turisme urbà --- Viatges combinats --- Viatges en automòbil --- Assegurances de viatgers --- Dret del turisme --- Geografia del turisme --- Hoteleria --- Turistes
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