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Mouvement #MeToo, inégalités hommes-femmes… La question du genre nourrit nombre de débats dans la société tout en interrogeant personnellement chacun d'entre nous. Et cependant, le sujet traverse encore timidement la sphère du marketing : les stratégies et les dispositifs marketing ont-ils une influence sur la transmission de stéréotypes de genre ? Dans la société de consommation qui est la nôtre, cette influence est subtile et cependant puissante car elle s'exprime au travers de notre quotidien le plus banal : rayons de magasins de jouets, prospectus de la grande distribution, visuels publicitaires, messages sur des T-shirts… Cet ouvrage, écrit par des étudiant(e)s du Master Marketing & Stratégie de l'Université Paris-Dauphine et leurs enseignantes, se propose d'explorer les liens entre marketing et stéréotypes de genre. Partant du constat que, malgré d'incontestables progrès, des différences et des inégalités subsistent entre les hommes et les femmes, les auteur(e)s se sont posé la question du rôle joué par le marketing et la publicité dans la diffusion des stéréotypes de genre. Des étudiant(e)s volontaires ont accepté de transformer leur mémoire universitaire en chapitre d'ouvrage. Les chapitres discutent tour à tour des dérives sexistes d'un marketing genré, tout en faisant également le constat d'une prise de conscience des marques et de réels changements de pratiques. Plusieurs secteurs sont ainsi explorés : cosmétique, jouets, littérature, dessins animés, prêt-à-porter, puériculture ou sport. Cet ouvrage a pour objectif de sensibiliser les praticien(ne)s, étudiant(e)s, chercheur(se)s ainsi que l'opinion publique dans son ensemble à la question des stéréotypes de genre dès lors qu'ils restreignent les opportunités de l'un ou l'autre des deux sexes. Dirigé par Florence Benoit-Moreau et Eva Delacroix, cet ouvrage comprend les contributions de Soraya Achiakh, Meryem Ben Ssi, Florence Benoit-Moreau, Anna-Camille Camacho, Lauréline Chagnot, Kim Charfadi, Constance Chuiton, Charles Cristofari, Eva Delacroix, Nicolas Denecheau, Floriane Drouglazet, Lucie Durand, Alix Galinier Duprat, Louise Goral, Isaure Grandgirard, Hawa Jarrossay, Sarah Lasri, Agathe Lepère, Clotilde Meutelet, Marine Pariente, Vincent Rathelot, Célia Salmon et Juliette Schott.
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Criminology. Victimology --- Polemology --- Gender --- Violence --- Misogyny --- Racism --- Stereotypes --- Terrorism --- Book
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Bien que notre société ait fortement évolué au cours des dernières décennies, le racisme reste aujourd'hui une thématique très actuelle. Sommes-nous, au final, tous racistes ? Selon cet ouvrage, la réponse est oui. Même s'il existe des degrés de racisme différents, il est essentiel de s'en rendre compte afin de pouvoir réellement combattre les discriminations raciales.À l'aide de différentes données scientifiques et de sa propre expérience, l'auteur vous montre ici quels sont les mécanismes fondamentaux du racisme et vous invite à une remise en question.
Racism --- Racism --- Stereotypes (Social psychology) --- Prejudices. --- History. --- Psychological aspects.
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Pinkizzazione è la recente tendenza a colorare di rosa tutto ciò che appartiene al territorio femminile: rosa i vestiti e i giocattoli delle bambine, rosa gli oggetti e gli accessori delle donne; ma rosa è anche il colore scelto dalle donne in marcia nello sciopero globale dell’8 marzo 2017. Il rosa è diventato un significante che serve a delimitare i confini di genere solo nel secolo scorso. Quando e perché è successo? Quando e perché è divenuto così di moda? La divisione dei colori - rosa per le femmine e blu per i maschi - è uno dei tanti dispositivi per il mantenimento dell’ordine di genere, un ordine rigorosamente binario che non prevede sconfinamenti e che ingabbia non solo il femminile, ma anche, o forse soprattutto, il maschile. Ancora oggi, i maschi devono mostrarsi diversi dalle femmine, ma si iniziano a intravvedere significativi segnali di cambiamento, che generano forme di resistenza. Perché le sfide all’ordine di genere fanno paura? Attraverso una ricerca sugli stereotipi di genere nelle scuole di infanzia genovesi, si è provato a rispondere a queste e altre domande, entrando nelle scuole, parlando con le insegnanti, facendo osservazione nelle classi e provando a catturare il punto di vista creativo di bambine e bambini.
Social Issues --- scuola --- colori --- identità di genere --- stereotipi --- identité de genre --- stéréotypes --- école --- enfance --- couleurs --- gender identity --- stereotypes --- school --- childhood --- colors
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"Innocent Classroom founder Alexs Pate explains how teachers can help students of color shed negative stereotypes, thereby freeing them to engage, learn, and experience success"--
African Americans --- Education. --- Innocent Classroom (Workshop) --- Stereotypes (Social psychology) --- Discrimination in education --- Prevention.
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Sociology of minorities --- Movies --- Gender --- Identity --- Masculinity --- Popular culture --- Racism --- Stereotypes --- Book
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This volume provides a compendium of the history of and discourse about antisemitism - both as a unique cultural and religious category. Antisemitic stereotypes function as religious symbols that express and transmit a belief system of Jew-hatred, which are stored in the cultural and religious memories of the Western and Muslim worlds, migrating freely between Christian, Muslim and other religious symbolic systems.
Regional & national history --- Judaism --- Jewish studies --- Anti-Semitism. --- anti-Judaism, anti-Jewish stereotypes. --- strategies against anti-Semitism.
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"When we think about the "pictures in our heads" that media create and perpetuate, what images are we truly referencing? Issues of media stereotypes and representation (both past and present) are crucial to advancing media literacy. Media Stereotypes: From Ageism to Xenophobia becomes one-stop shopping for synthesizing what we know within the composite of stereotyping research in the United States. Utilizing a cast of top American scholars with deep roots in asking stereotype-based questions, this book is essential reading for those wishing to understand what we know about past and present media representations as well as those wishing to take the baton and continue to advance media stereotyping research in the future"--
Semiotics --- Social problems --- Mass communications --- United States --- Stereotypes (Social psychology) in mass media. --- United States of America
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Unconscious bias affects everyone. It can look like the disappointment of an HR professional when a candidate for a new position asks about maternity leave. It can look like preferring the application of an Ivy League graduate over one from a state school. It can look like assuming a man is more entitled to speak in a meeting than his female junior colleague. Meant for every manager who wants to understand and move past their own preconceived ideas, this book explains that bias is the result of mental shortcuts and our likes and dislikes, and is a natural part of the human condition. And what we assume about each other and how we interact with one another has vast effects on our organizational success, especially in the workplace. Teaching you how to overcome unconscious bias, this book provides more than thirty unique tools, such as a prep worksheet and a list of ways to reframe your unconscious thoughts.
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How do journalists know what they know? Who gets to decide what good journalism is and when it's done right? What sort of expertise do journalists have, and what role should and do they play in society? Until a couple of decades ago, journalists rarely asked these questions, largely because the answers were generally undisputed. Now, the stakes are rising for journalists as they face real-time critique and audience pushback for their ethics, news reporting, and relevance. Yet the crises facing journalism have been narrowly defined as the result of disruption by new technologies and economic decline. This book argues that the concerns are in fact much more profound.Drawing on their five years of research with journalists in the U.S. and Canada, in a variety of news organizations from startups and freelancers to mainstream media, the authors find a digital reckoning taking place regarding journalism's founding ideals and methods. The book explores journalism's long-standing representational harms, arguing that despite thoughtful explorations of the role of publics in journalism, the profession hasn't adequately addressed matters of gender, race, intersectionality, and settler colonialism. In doing so, the authors rethink the basis for what journalism says it could and should do, suggesting that a turn to strong objectivity and systems journalism provides a path forward. They offer insights from journalists' own experiences and efforts at repair, reform, and transformation to consider how journalism can address its limits and possibilities along with widening media publics.
Journalism. --- Journalism --- Objectivity. --- Objectivity --- Stereotypes (Social psychology) in mass media. --- Minorities and journalism. --- Ethics. --- Social aspects. --- Political aspects. --- Journalism - Objectivity --- Journalism - Ethics. --- Journalism - Social aspects. --- Journalism - Political aspects.
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