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LinkedIn, Twitter pour développer votre activité : Se faire connaître, conquérir, fidéliser
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Year: 2020 Publisher: Paris, France : Dunod,

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Vous allez créer votre petite entreprise ou vous la dirigez déjà : ce guide pour bien démarrer et pour croître est fait pour vous. Parsemé de témoignages d'entrepreneurs et de conseils d'experts concrets, il vous accompagne et vous offre des réponses pratiques pour construire votre succès sur le long terme. Pour fidéliser et conquérir des clients, trouver les bons partenaires ou vous tenir informé des évolutions de votre marché, LinkedIn et Twitter se révèlent des outils clés, à condition de bien les utiliser ! Comment maîtriser l'art du profil LinkedIn pour projeter une image valorisante et utile ? Comment utiliser efficacement LinkedIn pour commercialiser vos produits ou services ? Comment faire de la veille sur Twitter ou l'utiliser pour faire rayonner votre expertise ? Cette 2e édition entièrement actualisée vous guide pas à pas dans votre réflexion, puis dans la création et l'animation de votre présence professionnelle sur ces deux réseaux sociaux. Un livre à mettre entre toutes les mains !

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Social networks.


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Facebook, the Media and Democracy : Big Tech, Small State?
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Year: 2020 Publisher: London, England : Taylor & Francis,

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Facebook, the Media and Democracy examines Facebook Inc. and the impact that it has had and continues to have on media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as well as detailed documentary scrutiny of legislative and regulatory proposals and Facebook's corporate statements, the book presents a comprehensive but clear overview of the current debate around Facebook and the global debate on the regulation of social media in the era of 'surveillance capitalism.' Chapters examine the business and growing institutional power of Facebook as it has unfolded over the fifteen years since its creation, the benefits and meanings that it has provided for its users, its disruptive challenge to the contemporary media environment, its shaping of conversations, and the emerging calls for its further regulation. The book considers Facebook's alleged role in the rise of democratic movements around the world as well as its suggested role in the election of Donald Trump and the UK vote to leave the European Union. This book argues that Facebook, in some shape or form, is likely to be with us into the foreseeable future and that how we address the societal challenges that it provokes, and the economic system that underpins it, will define how human societies demonstrate their capacity to protect and enhance democracy and ensure that no corporation can set itself above democratic institutions. This is an important research volume for academics and researchers in the areas of media studies, communications, social media and political science.

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Social networks.


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Vergesst Networking-oder macht es richtig
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ISBN: 3800660660 Year: 2020 Publisher: Munchen : Verlag Franz Vahlen,

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Social networks.


Book
Facebook, the Media and Democracy : Big Tech, Small State?
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Year: 2020 Publisher: London, England : Taylor & Francis,

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Facebook, the Media and Democracy examines Facebook Inc. and the impact that it has had and continues to have on media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as well as detailed documentary scrutiny of legislative and regulatory proposals and Facebook's corporate statements, the book presents a comprehensive but clear overview of the current debate around Facebook and the global debate on the regulation of social media in the era of 'surveillance capitalism.' Chapters examine the business and growing institutional power of Facebook as it has unfolded over the fifteen years since its creation, the benefits and meanings that it has provided for its users, its disruptive challenge to the contemporary media environment, its shaping of conversations, and the emerging calls for its further regulation. The book considers Facebook's alleged role in the rise of democratic movements around the world as well as its suggested role in the election of Donald Trump and the UK vote to leave the European Union. This book argues that Facebook, in some shape or form, is likely to be with us into the foreseeable future and that how we address the societal challenges that it provokes, and the economic system that underpins it, will define how human societies demonstrate their capacity to protect and enhance democracy and ensure that no corporation can set itself above democratic institutions. This is an important research volume for academics and researchers in the areas of media studies, communications, social media and political science.

Keywords

Social networks.


Book
LinkedIn, Twitter pour développer votre activité : Se faire connaître, conquérir, fidéliser
Author:
Year: 2020 Publisher: Paris, France : Dunod,

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Abstract

Vous allez créer votre petite entreprise ou vous la dirigez déjà : ce guide pour bien démarrer et pour croître est fait pour vous. Parsemé de témoignages d'entrepreneurs et de conseils d'experts concrets, il vous accompagne et vous offre des réponses pratiques pour construire votre succès sur le long terme. Pour fidéliser et conquérir des clients, trouver les bons partenaires ou vous tenir informé des évolutions de votre marché, LinkedIn et Twitter se révèlent des outils clés, à condition de bien les utiliser ! Comment maîtriser l'art du profil LinkedIn pour projeter une image valorisante et utile ? Comment utiliser efficacement LinkedIn pour commercialiser vos produits ou services ? Comment faire de la veille sur Twitter ou l'utiliser pour faire rayonner votre expertise ? Cette 2e édition entièrement actualisée vous guide pas à pas dans votre réflexion, puis dans la création et l'animation de votre présence professionnelle sur ces deux réseaux sociaux. Un livre à mettre entre toutes les mains !

Keywords

Social networks.


Book
Facebook, the Media and Democracy : Big Tech, Small State?
Author:
Year: 2020 Publisher: London, England : Taylor & Francis,

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Facebook, the Media and Democracy examines Facebook Inc. and the impact that it has had and continues to have on media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as well as detailed documentary scrutiny of legislative and regulatory proposals and Facebook's corporate statements, the book presents a comprehensive but clear overview of the current debate around Facebook and the global debate on the regulation of social media in the era of 'surveillance capitalism.' Chapters examine the business and growing institutional power of Facebook as it has unfolded over the fifteen years since its creation, the benefits and meanings that it has provided for its users, its disruptive challenge to the contemporary media environment, its shaping of conversations, and the emerging calls for its further regulation. The book considers Facebook's alleged role in the rise of democratic movements around the world as well as its suggested role in the election of Donald Trump and the UK vote to leave the European Union. This book argues that Facebook, in some shape or form, is likely to be with us into the foreseeable future and that how we address the societal challenges that it provokes, and the economic system that underpins it, will define how human societies demonstrate their capacity to protect and enhance democracy and ensure that no corporation can set itself above democratic institutions. This is an important research volume for academics and researchers in the areas of media studies, communications, social media and political science.

Keywords

Social networks.


Book
2020 IEEE Intl Conf on Parallel & Distributed Processing with Applications, Big Data & Cloud Computing, Sustainable Computing & Communications, Social Computing & Networking (ISPA/BDCloud/SocialCom/SustainCom)
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ISBN: 1665414855 1665430516 Year: 2020 Publisher: Los Alamitos, California : IEEE,

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Social media marketing
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ISBN: 1119617022 1119617014 Year: 2020 Publisher: Hoboken, New Jersey : For Dummies,

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Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies , leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!


Book
MAPPING EXTREMIST COMMUNITIES : A SOCIAL NETWORK ANALYSIS APPROACH
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Year: 2020 Publisher: Riga, Latvia : NATO Strategic Communications Centre of Excellence,

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Online social networks are used by everyone in our everyday lives, including by malicious actors and organisations. Previous work has characterised the specific online behaviour of Middle East-based terror groups. However, this behaviour is constantly evolving, as a response to events such as the battle of Mosul and also due to the strengthening of the platforms’ moderation rules. Terror groups target social media platforms such as Twitter, Telegram, and Discord, and while their past behavioural patterns and narrative strategies have been well documented, the adaptive nature of these groups require continuous analysis of their online presence.


Book
The oxford handbook of social networks
Authors: ---
ISBN: 9780197520628 0197520626 Year: 2020 Publisher: New York, NY Oxford University Press

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"Social networks fundamentally shape our lives. Networks channel the ways that information, emotions, and diseases flow through populations. Networks reflect differences in power and status in settings ranging from small peer groups to international relations across the globe. Network tools even provide insights into the ways that concepts, ideas and other socially generated contents shape culture and meaning. As such, the rich and diverse field of social network analysis has emerged as a central tool across the social sciences. This Handbook provides an overview of the theory, methods, and substantive contributions of this field. The thirty-three chapters move through the basics of social network analysis aimed at those seeking an introduction to advanced and novel approaches to modeling social networks statistically. The Handbook includes chapters on data collection and visualization, theoretical innovations, links between networks and computational social science, and how social network analysis has contributed substantively across numerous fields. As networks are everywhere in social life, the field is inherently interdisciplinary and this Handbook includes contributions from leading scholars in sociology, archaeology, economics, statistics, and information science among others"--

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