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ISBN: 9783110698695 Year: 2020 Publisher: Berlin De Gruyter
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ISBN: 3112321294 Year: 2020 Publisher: Berlin ; Boston : De Gruyter Mouton,
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ISBN: 3112322142 Year: 2020 Publisher: Berlin ; Boston : De Gruyter Mouton,
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ISBN: 3110871386 Year: 2020 Publisher: Berlin ; Boston : De Gruyter Mouton,
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ISBN: 3112322126 Year: 2020 Publisher: Berlin ; Boston : De Gruyter Mouton,
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ISBN: 3110824043 Year: 2020 Publisher: Berlin ; Boston : De Gruyter Mouton,
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Digital
ISBN: 9781108942850 Year: 2020 Publisher: Cambridge Cambridge University Press
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ISBN: 9781316459645 Year: 2020 Publisher: Cambridge Cambridge University Press
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ISBN: 9781487523510 1487523513 9781487504854 1487504853 Year: 2020 Publisher: Toronto ; Buffalo ; London : University of Toronto Press,
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"Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature."--
Semiotics. --- Semiotics.
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ISBN: 0367351110 0367351129 1000760235 1000760596 0429329806 9780367351120 9780367351113 Year: 2020 Publisher: New York (N.Y.): Routledge,
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"An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"--
Semiotics --- Semiotics and literature --- Semiotics and art
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