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This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Mass communications --- Pragmatics --- Persuasion (Rhetoric) --- Metaphor --- Parabole --- Figures of speech --- Reification --- Rhetoric --- Forensics (Public speaking) --- Oratory --- Political aspects --- E-books

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The book comprises a selection of papers concerning the general theme of cultural conceptualizations in language. The focus of Part 1, which includes four papers, is on Metaphor and Culture, discussing general as well as language-specific metaphoricity. Part 2, which also includes three papers, is on Cultural Models, dealing with phenomena relating to family and home, nation and kinship, blood, and death in different cultures. Six papers in Part 3, which refers to questions of Identity and Cultural Stereotypes, both in general language and in literature, discuss identity in native and migration contexts and take up motifs of journey and migration, as well as social and cultural stereotypes and prejudice in transforming contexts. Three papers in the last Part 4 of the book, Linguistic Concepts, Meanings, and Interaction, focus on the semantic interpretation of the changes and differences which occur in their intra- as well as inter-linguistic contexts. .

Metaphor --- Parabole --- Figures of speech --- Reification --- Linguistics. --- Language and languages—Philosophy. --- Linguistics, general. --- Philosophy of Language. --- Linguistic science --- Science of language --- Language and languages

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The present book contains a transcribed version of the lectures given by Professor Zoltán Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics . The topics presented in this book deal with the language and conceptualization of emotions, cross-cultural variation in metaphor, metaphor and metonymy in discourse, and the issue of the relationship between language, mind, and culture from a cognitive linguistic perspective

Lexicology. Semantics --- Psycholinguistics --- Metaphor --- Metonyms --- Cognitive grammar --- Emotions --- Feelings --- Human emotions --- Passions --- Psychology --- Affect (Psychology) --- Affective neuroscience --- Apathy --- Pathognomy --- Cognitive linguistics --- Grammar, Comparative and general --- Metonymy --- Figures of speech --- Parabole --- Reification --- Psychological aspects