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This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firmand a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

Pricing. --- Microsoft Excel (Computer file)

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Core Statistical Concepts with Excel® connects statistical concepts to applications with Excel® using practical research examples. The text jointly promotes an understanding of Excel® and a deeper knowledge of core concepts through practice. Authors Gregory J. Privitera and Darryl Mayeaux provide students step-by-step instruction for using Excel® software as a useful tool not only to manage but also analyze data–all through the use of key themes, features, and pedagogy: an emphasis on student learning, a focus on current research, and integration of Excel® to introduce statistical concepts.

Statistics --- Computer programs. --- Microsoft Excel (Computer file)

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Electronic spreadsheets. --- Business --- Computer programs. --- Microsoft Excel (Computer file)