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Mainstream : Enquête sur la guerre globale de la culture et des médias
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ISBN: 2081517817 Year: 2020 Publisher: Paris ( ) : Flammarion,

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Depuis plus de dix ans, Mainstream est devenu le livre de référence des études sur les industries culturelles, les médias et le numérique. Avec cet ouvrage, le terme « mainstream » (dominant, populaire) est entré dans la langue courante et le concept de « soft power » a été… Lire la suite révélé.À travers les blockbusters, les best-sellers, les hits ou les réseaux sociaux, une bataille mondiale pour l'influence culturelle et digitale est en cours. De Hollywood à Bollywood, de la Chine à l'Afrique subsaharienne, du Mexique au Japon, cette enquête sans précédent a été menée sur le terrain dans trente pays pendant cinq ans. Dans toutes les capitales de l'entertainment, Frédéric Martel analyse le jeu des acteurs, les logiques des groupes et suit la circulation des contenus sur les cinq continents. À l'âge numérique, tout s'accélère.Mainstream raconte cette nouvelle guerre globale de la culture et des médias. Best-seller inattendu, le livre a été traduit dans une trentaine de pays – il est lui-même devenu « mainstream ».


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Managing the cultural business : avoiding mistakes, finding success
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ISBN: 1003022456 1000225313 1003022456 1000225291 Year: 2020 Publisher: London : Routledge, Taylor & Francis Group,

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The arts and cultural sector has always been a challenging area in which to find business success; the advent ofthe global health crisis due to COVID-19has greatlyamplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success. This book starts by looking at the evolution of competition in those industries. Several new and challenging drivers shape the competitive environments of arts and cultural organizations. A customer-centric approach helps in identifying ten crucial managerial processes in which strategic mistakes are commonly made. This book proposes a revised managerial vision of the key processes that constitute every arts and cultural organization. Each chapter offers an innovative analysis of a classic managerial problem, describing popular mistakes and providing case-based insights derived from real world important examples. Specifically, each chapter elaborates on two illuminating examples, one of which is always chosen among the Italian arts and cultural organizations, thus belonging to the world's leading cultural sector. Speaking to current and student arts managers, this insightful book channels national and supranational cultural heritage to provide essential reading for managers of present and future arts and cultural organizations.


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Cultural economics
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ISBN: 1788211634 Year: 2020 Publisher: Newcastle upon Tyne : Agenda Publishing,

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The cultural industries and their products and services make a significant contribution to the global economy and are seen as strategic sectors for sustainable economic growth. However, industries such as art, design, film, music, performing arts, publishing, television and radio, present particular challenges for economic analysis. They can be goods or services that are both public and private, protected by copyright and freely available, consumed and created, as well as susceptible to fashion and technological development.

In this fascinating introduction to the cultural economy, Christiane Hellmanzik examines the market for creative work and reveals the economic relationships between human creativity, intellectual property and technology. Through the careful use of case studies, the book explores the core economic considerations such as supply and demand, competition and pricing, alongside macro trends such as globalization, digitalization and the internet, which are changing the industry's business models.


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La culture des données : intelligence artificielle et algorithmes dans les industries culturelles
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ISBN: 2356715940 9782356715944 Year: 2020 Publisher: Paris: Presses des mines,

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"Les industries culturelles et les medias se sont empares des outils de l'intelligence artificielle grace a des algorithmes nourris par de larges corpus de donnees. La recommandation, si cruciale face a une offre surabondante, se construit en rapprochant les comportements des utilisateurs et les caracteristiques precises des contenus. Les habituelles intuitions et expertises humaines sont completees afin de decouvrir, enfin, les cles de la reussite. De nouvelles oeuvres, plus ou moins automatisees, sont produites tel le fameux tableau Edouard de Bellamy dont la vente a atteint des records chez Christie's. L'ouvrage abonde d'exemples d'utilisation d'outils d'intelligence artificielle par des plateformes comme Spotify ou Netflix ou par des start-ups specialisees. Les industries culturelles font figure de laboratoire pour les modeles economiques emergents en posant de nouvelles questions. Qui sont les auteurs de ces creations et comment seront repartis les revenus associes ? Comment articuler la supervision par des humains avec l'automatisme des machines ? Sous quelles conditions les donnees personnelles des internautes sont-elles protegees ? La competitivite des acteurs et la regulation d'un secteur atypique sont en jeu. L'EMNS - Ecole des Medias et du Numerique de la Sorbonne - est un pole pluridisciplinaire de recherche et de formation cree par l'Universite Paris I Pantheon Sorbonne, en partenariat avec des entreprises et des institutions publiques. Dirigee par Joelle Farchy, elle a pour vocation de decrypter l'actualite des medias et de la culture a l'ere numerique.


Book
Cultural economics
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ISBN: 1788213734 Year: 2020 Publisher: Newcastle upon Tyne : Agenda Publishing,

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An introductory guide to the contribution to and role of the creative industries and their products and services in the overall economy.


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The Practice : Shipping Creative Work
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ISBN: 9780241470046 0241470048 Year: 2020 Publisher: [place of publication not identified] Penguin Business

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For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer- commit to the practice. In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognize your work for what it is- an act of generosity and a way to make change, as well as what it can never be, something that will make everyone happy. The Practice will help you dance with your fear, take the risks worth taking and embrace the empathy required to make work that connects with others. This breakthrough book will show you a path forward, encourage intent in every facet of your work and help you seek out constraints. You'll walk away with practical strategies for overpowering the naysayers, radically trusting your own voice and finally doing the work you were put on this earth to do.


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L'industrie culturelle au XXIe siècle : de l'actualité du concept d'Adorno et Horkheimer
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ISBN: 9782490831036 2490831038 Year: 2020 Publisher: Albi : Éditions Crise & Critique,

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Qu'y aurait-il de mal dans l'industrialisation de la culture ? N'y trouve-t-on pas des potentiels de liberté et de progrès pouvant être utilisés par tout le monde ? Versée dans les arcanes du monde médiatique, la gauche postmoderne, culturelle et « pop », se croyait bien au-delà d'une pensée jugée « désuète » qui serait celle du prétendu « pessimisme culturel » de la Théorie critique. Depuis, ce milieu a pris de l'âge et risque de devenir lui-même conservateur. C'est précisément du fait de cette situation, qu'il est intéressant de jeter un autre regard sur le concept d'industrie culturelle et sur les reproches postmodernes qu'il a suscités. En se penchant sur la publicité, l'économie du savoir, l'internet, les réseaux sociaux, la culture de la gratuité, l'épuisement des ressources culturelles et la virtualisation de la réalité quotidienne, Robert Kurz montre toute l'actualité de ce concept à l'ère du capitalisme de crise et nous invite à revenir à une analyse critique de l'industrialisation et de la marchandisation de la culture.


Book
Development of the global film industry : industrial competition and cooperation in the context of globalization
Authors: --- ---
ISBN: 1003051502 0367508230 1000092348 9781003051503 9781000092349 9781000092424 1000092429 9781000092387 1000092380 9780367508234 0367508435 Year: 2020 Publisher: Taylor & Francis

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The global film industry has witnessed significant transformations in the past few years. Regions outside the USA have begun to prosper while non-traditional production companies such as Netflix have assumed a larger market share and online movies adapted from literature have continued to gain in popularity. How have these trends shaped the global film industry? This book answers this question by analyzing an increasingly globalized business through a global lens. Development of the Global Film Industry examines the recent history and current state of the business in all parts of the world. While many existing studies focus on the internal workings of the industry, such as production, distribution and screening, this study takes a "big picture" view, encompassing the transnational integration of the cultural and entertainment industry as a whole, and pays more attention to the coordinated development of the film industry in the light of influence from literature, television, animation, games and other sectors. This volume is a critical reference for students, scholars and the public to help them understand the major trends facing the global film industry in today's world.


Book
Red creative : culture and modernity in China
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ISBN: 9781789383218 9781789382303 Year: 2020 Publisher: Bristol Intellect

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Red Creative is an exploration of China's cultural economy over the last twenty years, particularly through the lens of its creative hub of Shanghai. The research presented here raises questions about the nature of contemporary "creative" capitalism and the universal claims of Western modernity, offering new ways of thinking about cultural policy in China. Taking a long-term historical perspective, Justin O'Connor and Xin Gu analyze the ongoing development of China's cultural industries, examining the institutions, regulations, interests, and markets that underpin the Chinese cultural economy and the strategic position of Shanghai within it. Further, the authors explore cultural policy reforms in post-colonial China and articulate Shanghai's significance in paving China's path to modernity and entry to global capitalism. In-depth and illuminating, Red Creative carefully situates China's contemporary cultural economy in its larger global and historical context, revealing the limits of Western thought in understanding Chinese history, culture, and society.


Book
Una historia comparada del cine latinoamericano
Authors: ---
ISBN: 9788491920939 8491920935 9783964568953 3964568953 Year: 2020 Volume: 57 Publisher: Madrid : Frankfurt am Main : Iberoamericana ; Vervuert,

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Este libro traza una historia comparada de los cines nacionales de America Latina, en diez capítulos que cubren los principales periodos cinematográficos de la región, entre ellos el cine mudo, el cine de estudios, el neorrealismo, el cine de autor, el Nuevo Cine Latinoamericano y el cine contemporáneo.

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