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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Fashion merchandising. --- Fashion and art. --- Fashion. --- Style in dress --- Clothing and dress --- Art and fashion --- Art --- Fashion marketing --- Clothing trade --- Merchandising --- Retail trade --- Marketing. --- Industries. --- Fine arts. --- Fine Arts. --- Industrial production --- Industry --- Economics --- Consumer goods --- Domestic marketing --- Retail marketing --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Branding (Marketing) --- Clothing trade. --- Fashion illustrators. --- Artists, Fashion --- Fashion artists --- Illustrators --- Apparel industry --- Clothiers --- Clothing industry --- Fashion industry --- Garment industry --- Rag trade --- Textile industry --- Tailors --- Brand name products --- Advertising --- Industries, Primitive