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“This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations.” —Maria Triantafyllou, Director, New Wines of Greece “This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine.” —C. Michael Hall, Professor, University of Canterbury, New Zealand “Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism.” —Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Tourism. --- Management. --- Marketing. --- Tourism Management.

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“This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations.” —Maria Triantafyllou, Director, New Wines of Greece “This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine.” —C. Michael Hall, Professor, University of Canterbury, New Zealand “Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism.” —Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Tourism. --- Management. --- Marketing. --- Tourism Management.

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Dieses essential wendet sich den psychologischen Aspekten des Tourismusmarketings zu, da Reiseangebote immateriell sind und bis zum Reiseantritt nur als psychische Vorstellung im Kopf der Kunden bestehen. Wesentliche Marketingprozesse, von der Werbebegegnung bis zur Reiseentscheidung, werden durch zahlreiche psychologische Gegebenheiten beeinflusst. Unter diesem Blickwinkel erfolgen im essential thesenhafte Ausführungen zu wesentlichen psychologischen Sachverhalten des Tourismusmarketings. Am Beispiel von Einzelsachverhalten werden markante Schwachstellen aufgezeigt, welche die psychologische Bedeutsamkeit des Marketings unterstreichen. Mit dem essential soll das Handlungsbewusstsein gestärkt werden, Tourismusmarketing zukünftig mit psychologischen Erkenntnissen zu verzahnen. Der Inhalt Gegenstand des psychologischen Tourismusmarketings Reisemotive Werbebegegnung, Werbewirkung Marken und Reisepreise Reiseberatung Die Zielgruppen Mitarbeiterinnen und Mitarbeiter im Marketing touristischer Unternehmen Dozierende und Studierende des Fachbereichs BWL Tourismus/Tourismusmanagement, insbesondere Tourismusmarketing Der Autor Der Autor ist Lehrbeauftragter an Hochschulen und Akademien. Seine Lehrgebiete umfassen die Bereiche Tourismusmanagement und Psychologie. Der Schwerpunktbereich seiner wissenschaftlichen Publikationen ist die Tourismuspsychologie. Bisher bei Springer erschienen sind das Lehrbuch Tourismuspsychologie sowie Fernweh und Reiselust – Streifzüge durch die Tourismuspsychologie.

Industrial psychology. --- Tourism. --- Management. --- Marketing. --- Supervision. --- Counseling. --- Industrial and Organizational Psychology. --- Tourism Management. --- Consulting, Supervision and Coaching.

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This book describes an easy to apply methodology to determine the scenic value of a coast. As one of the most critical aspects of beach user choice, the determination of coastal area scenic quality is of primordial importance. This book is, therefore, an extremely useful tool for any coastal lovers, being them users, teachers, researchers, or managers. In particular, this work is the first book to present a semi-quantitative analysis of coastal scenery based on more than 4,000 interviews about people’s desired coastal imaginary. Twenty-six parameters can be used to identify any coastal scene, which have then been sub-divided into five attribute categories, weighted and subjected to fuzzy logic mathematics to obtain a decision number (D). This number D represents the coastal scenery at that point, and Five D classes are then presented (from I-excellent, to V-poor). Heritage areas, like National Parks should lie in Class I, which infers top scenic quality. Over a time span of a decade or so, the authors of this book have assessed more than 900 global locations using the technique given in this book. One of the main aims of this method is to point out how scenic areas may be improved by judicious intervention relating to parameters, mainly anthropogenic, chosen for assessment. The content of this book opens perspectives for analysis of the potential for coastal tourism development in natural areas and for landscape quality improvement in current coastal tourist developed areas. “In a very comprehensive way, this book reviews the main concepts about coastal scenery and through the vast global work experience of the authors, presents different methodologies, as well as introducing a novel methodology, using parameter weightings and fuzzy logic mathematics.” Carlos Pereira da Silva, CICS.NOVA, Universidade Nova de Lisboa, Lisbon, Portugal “Our lives will be greatly enriched by finding beauty, but we can use help in defining the many ways beauty can be manifested. This book can help us by informing us of the ways landscapes can be viewed and described from many viewpoints to place our own understanding in better perspective.” Karl Nordstrom, Geography Department, Rutgers University, New Jersey, USA “How do we define and quantify a coast’s scenic value? This is the book. It begins by defining coastal scenery, then reviews the approaches to quantifying it, followed by a new fuzzy logic approach and examples. It finishes with a chapter on how to manage these attractive landscapes, many of which are being overrun and ruined by development. This is a must read for researchers who wish to evaluate and managers who wish to maintain this valuable yet intangible coastal resource.” Andrew Short, Coastal Studies Unit, Sydney University, Australia.

Coasts. --- Coastal zone management. --- Tourism. --- Coastal Sciences. --- Environmental Geography. --- Tourism Management. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Environmental geography. --- Management. --- Administration --- Industrial relations --- Organization --- Geography --- Coastal landforms --- Coastal zones --- Coastlines --- Landforms --- Seashore

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The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods. The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom – if ever – used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.

Tourism --- Tourism. --- Sociology-Research. --- Ethnology-Asia. --- Statistics. --- Tourism Management. --- Research Methodology. --- Asian Culture. --- Statistics for Social Sciences, Humanities, Law. --- Statistical analysis --- Statistical data --- Statistical methods --- Statistical science --- Mathematics --- Econometrics --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects