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"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?" Concise and accessible analyses of major media effects theories--alongside helpful reference lists that handily index important literature in the field--make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies"--

Mass media - Psychological aspects --- Mass media - Social aspects --- Mass media - Influence

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There are two developments in the second half of the twentieth century have helped to define our media culture in the twenty-first. One is the rise of digital media: websites, videogames, social media, and mobile applications, as well as all the remediations of film, television, radio, and print that now appear in digital form. The other development is the end of our collective belief in what we might call Culture with a capital C. Since the middle of the twentieth century, traditional hierarchies of the visual arts, literature, and music as forms of creativity have broken down. This has been accompanied by a decline in the status of the humanities--literary studies in particular, but also history and philosophy. Jay Bolter's THE PLENITUDE is the story of how the dissolution of previously sacrosanct media institutions succumbed to the pervasive power of new forms of media. It is not an argument favoring an elite form of culture over popular culture, but rather a examination of how these changes have affected the divided societies we live in today.

Digital media --- Arts and society --- Social aspects --- Influence --- Arts and society. --- Social aspects. --- Influence. --- Arts --- Arts and sociology --- Society and the arts --- Sociology and the arts --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- media --- nieuwe media --- kunst --- cultuur --- cultuursociologie --- cultuurgeschiedenis --- digitale cultuur --- internet --- games --- eenentwintigste eeuw --- Verenigde Staten --- 130.2 --- 778.5.01 --- 7.01 --- Cultuurfilosofie ; mediacultuur --- Beeldende kunst en nieuwe media --- Beeldende kunst en populaire cultuur --- Kunst nieuwe technieken ; theorie ; filosofie ; esthetica --- Kunst ; theorie, filosofie, esthetica --- Digital media - Social aspects --- Digital media - Influence