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In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.

Business policy --- B2B (business-to-business) --- marketing --- leidinggeven --- strategisch beleid

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With 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).

Internationally award-winning graphic designer Michael Johnson draws on over thirty years’ experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success … who said you should keep your secrets closely guarded?

Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations – and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.

Marketing --- Business-to-Business marketing --- Branding --- Merkbeleid --- Product strategy --- graphic design --- creativity

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Social psychology --- Business policy --- Personnel management --- Marketing --- B2B (business-to-business) --- marketing --- leidinggeven --- strategisch beleid

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Social psychology --- Sociology --- Business policy --- Personnel management --- B2B (business-to-business) --- leidinggeven --- strategisch beleid

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This book contributes to the discussion on wisdom in management, leadership and strategy by developing a unique theoretical approach. Integrating rational-analytical, intuitive and philosophical dimensions of wise decision-making, it advocates a broadly Platonic-Socratic view on wisdom. Applying a developed framework of wisdom dynamics, it analyses a number of decision-making case studies in order to discuss the potential of and obstacles to the use of wisdom in broader organizational trends, from the Cuban Missile Crisis to the downfall of Nokia.

Social psychology --- Business policy --- Personnel management --- Business management --- B2B (business-to-business) --- leidinggeven --- bedrijfskunde --- strategisch beleid