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Porsche wordt in 1931 opgericht door Ferdinand Porsche, een briljant ingenieur. Na de oorlog breidt zijn zoon, Ferry, Porsche uit tot het merk dat al 60 jaar lang het meest voorkomt in de autosport op een racecircuit en in de rally. Competitie vormt de kern van zijn DNA. De Porschegeschiedenis bulkt van het succes, van het type 64, de eerste wagen ontworpen voor de wedstrijd Berlijn-Rome in 1939 tot de 911 T die de rally van Monte-Carlo wint in 1968. Maar voor de komst van de mythische 911 en de ontwikkeling van Porsche die daarop volgt, zijn er soms onbekende modellen en tussenstappen! Dit eerste deel vertelt het verhaal van 7 emblematische modellen van het merk uit Stuttgart doorheen 7 mythische wedstrijden.

Porsche automobiles --- Porsche, Ferdinand

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Today, one cannot escape the fact that the words Porsche and racing go hand in hand. This book follows Porsche's year-by-year progress in top flight racing and rallying, and looks in detail at the pure competition cars that brought the German marque such immense success on the tracks and worldwide acclaim. This particular volume starts with the story of the pure racers of 1976 vintage, and takes the reader through a series of racing models, including the glorious 956 and 962, up to 2005 via contemporary photography and words from an acknowledged Porsche authority. An earlier volume covers the years up to 1975 inclusive. The book includes detailed year by year coverage of Porsche's top class racing and rallying exploits in words and 300 excellent photos. This book is a must have for all fans of the Porsche marque and motor sport.

Automobiles, Racing --- Porsche automobiles

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Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.

Communication in marketing. --- Automobiles --- Brand choice. --- Consumer behavior. --- Consumers' preferences --- Consumers --- Consumption (Economics) --- Lifestyles --- Marketing --- Porsche automobiles. --- Social values. --- Sustainable development. --- Purchasing. --- Psychology. --- Environmental aspects. --- Social aspects.