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Renewable energy sources --- Green marketing --- Electric utilities --- Marketing. --- Forecasting.

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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. Provides insight about current consumer behavior, consumers' eco-literacy levels, and their desires to go green Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Green marketing. --- Green products. --- Consumer behavior --- Environmentalism --- Environmental aspects. --- Economic aspects.

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La 4e de couverture indique : "Structuré en six parties, ce livre couvre l'ensemble des disciplines scientifiques qui font de l'écologie une science à part entière au sein des sciences de l'environnement. Un ouvrage pédagogique de référence : le livre constitue un outil pédagogique pour les enseignants de la matière et un manuel de référence pour les lecteurs francophones, étudiants en écologie et futurs chercheurs. Il s'adresse également à un plus large public de gestionnaires, de professionnels de l'environnement et de représentants du monde associatif. L'organisation du livre en chapitres thèmatiques, les exercices et questions pour faire le point, le glossaire et l'index permettent une lecture active qui facilite l'apprentissage et la compréhension des notions clés. Un livre éclairant : les approches qui ouvrent et closent chaque chapitre font de ce livre un outil essentiel pour comprendre l'écologie aujourd'hui et demain. Ils mettent en avant les récentes évolutions et soulèvent des questions d'actualité. Ces réflexions qui mettent l'accent sur le réchauffement climatique offrent au lecteur la possibilité de porter un regard averti sur ces problématiques universelles et de mieux appréhender les réalités présentes et futures de notre planète. Les références bibliographiques nombreuses permettent agalement au lecteur d'approfondir ces sujets."

Écologie --- Écologie --- Biogéographie --- Ecology --- Biogeography --- Biogéographie --- Evolution (Biology) --- Évolution (biologie) --- Ecology. --- Écologie. --- Biogéographie. --- Guides pratiques. --- Green marketing --- Évolution (biologie)

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Eco-labeling --- Standards --- Government policy --- 351.77 --- Eco-labelling --- Ecolabeling --- Ecological labeling --- Environmental labeling of consumer products --- Environmental marketing labels --- Environmentally-friendly product labeling --- Green marketing --- Labels --- 351.77 Openbare gezondheidszorg.--zie ook {?614.1/7} en {628}. --- Openbare gezondheidszorg.--zie ook {?614.1/7} en {628}. --- Openbare gezondheidszorg.--zie ook {?614.1/7} en {628} --- Eco-labeling - Standards --- Eco-labeling - Government policy

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The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes. The thirty-four chapters provide a comprehensive overview of issues related to product circularity from policy through to design and development. Chapters are designed to be easy to digest and include numerous examples. An important feature of the book is the case studies section that covers a diverse range of topics related to CE, business models and design and development in sectors ranging from construction to retail, clothing, technology and manufacturing.Designing for the Circular Economy will inform and educate any companies seeking to move their business models towards these emerging models of sustainability; organizations already working in the circular economy can benchmark their current activities and draw inspiration from new applications and an understanding of the changing social and political context. This book will appeal to both academia and business with an interest in CE issues related to products, innovation and new business models.

Product design --- Recycled products. --- Green products. --- Sustainable development. --- Environmentalism --- Produits commerciaux --- Produits recyclés --- Éco-produits --- Développement durable --- Écologisme. --- Environmental aspects. --- Economic aspects. --- Aspect environnemental --- Éco-produits. --- Economic production --- Production management --- methodology --- designs [artistic concepts] --- sustainable development --- Recycled products --- Sustainable development --- Green products --- Environmental movement --- Social movements --- Anti-environmentalism --- Greenwashing --- Sustainable living --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable economic development --- Economic development --- Recycled commercial products --- Recycled consumer goods --- Recycled goods --- Recycled manufactures --- Secondary materials (Recycled products) --- New products --- Industrial design --- Environmental aspects --- Economic aspects --- Design and construction --- productontwikkeling --- Éco-produits. --- Produits recyclés --- Éco-produits --- Développement durable --- Écologisme.