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[This book] explores how authors and readers are represented in printed editions of the works of three major literary figures: Jean Lemaire de Belges, Clement Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. -- Back cover.

French literature. --- Advertising. --- Advertising in literature. --- French literature --- Advertising --- History and criticism. --- History --- Rabelais, François --- Marot, Jean --- Lemaire de Belges, Jean --- Rabelais, François, --- Marot, Clement, --- Lemaire de Belges, Jean, --- Criticism and interpretation. --- 1500-1899 --- France. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Bro-C'hall --- Fa-kuo --- Fa-lan-hsi --- Faguo --- Falanxi --- Falanxi Gongheguo --- Faransā --- Farānsah --- França --- Francia (Republic) --- Francija --- Francja --- Francland --- Francuska --- Franis --- Franḳraykh --- Frankreich --- Frankrig --- Frankrijk --- Frankrike --- Frankryk --- Fransa --- Fransa Respublikası --- Franse --- Franse Republiek --- Frant︠s︡ --- Frant︠s︡ Uls --- Frant︠s︡ii︠a︡ --- Frantsuzskai︠a︡ Rėspublika --- Frantsyi︠a︡ --- Franza --- French Republic --- Frencisc Cynewīse --- Frenska republika --- Furansu --- Furansu Kyōwakoku --- Gallia --- Gallia (Republic) --- Gallikē Dēmokratia --- Hyãsia --- Parancis --- Peurancih --- Phransiya --- Pransiya --- Pransya --- Prantsusmaa --- Pʻŭrangsŭ --- Ranska --- República Francesa --- Republica Franzesa --- Republika Francuska --- Republiḳah ha-Tsarfatit --- Republikang Pranses --- République française --- Tsarfat --- Tsorfat --- Γαλλική Δημοκρατία --- Γαλλία --- Франц --- Франц Улс --- Французская Рэспубліка --- Францыя --- Франция --- Френска република --- פראנקרייך --- צרפת --- רפובליקה הצרפתית --- فرانسه --- فرنسا --- フランス --- フランス共和国 --- 法国 --- 法蘭西 --- 法蘭西共和國 --- 프랑스 --- France (Provisional government, 1944-1946) --- Marot, Clément, --- Belges, Jean Lemaire de, --- De Belges, Jean Lemaire --- Le Maire le Belgeois, Jehan --- Le Maistre, Jehan --- Lemaire de Belges, Jehan --- Lemaire, Jean --- Maire de Belges, Jean Le --- Maistre, Jehan Le --- Alcofribas, --- Alcofribas Nasier, --- Alcofrybas, --- Alcofrybas Nasier, --- Nasier, Alcofribas, --- Rabelais, Francis, --- Rabelais, Frants, --- Rabelais, Franz, --- Rable, Fransua, --- Rampelai, Phransoua, --- Рабле, Франсуа, --- ראבלע, פ. --- Рабле, Франсоа, --- Rable, Fransoa, --- Rable, Pʻransua, --- Marot, Clément --- Advertising in literature --- History and criticism