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Dissertation
Activating competences acquisition in the financial industryCase study: digital marketing plan for Deloitte Luxembourg-D.Learn
Authors: --- --- ---
Year: 2019 Publisher: Liège Université de Liège (ULiège)

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Abstract

Nowadays, the emergence of new technologies and digital transformation has significantly changed the way employees work. It is, therefore, important for employees to adapt and continue their training throughout their careers. Companies have an essential role to play in the training of their employees and the publication of the CSSF (Commission de Surveillance du Secteur Financier) in 2017 only reinforced this. The purpose of this publication is to ensure that employees in the financial sector have the appropriate knowledge and skills to advise their clients regarding regulatory topics. 
As a result, in June 2017, Deloitte Luxembourg launched D.Learn, a service offering digital and face-to-face training for financial institutions. After about two years of activity, the management body wishes to take stock to develop the future strategy of D.Learn and to respond as well as possible to the demand of the market. 
The mission of this project-thesis is, on the one hand, to define the value proposition of the service so that it is in line with that perceived by its customers. On the other hand, it aims to collect the impressions of current customers through satisfaction surveys, as well as to better understand the offer of the leading players of the training market in Luxembourg. This information will then make it possible to finalize the service by adapting it as closely as possible to market needs, but also by positioning itself against the competition. 
In addition, since D.Learn's current marketing strategy is mainly "offline," the scope of the service remains limited. To reach a broader target audience, it is essential to develop an appropriate digital marketing strategy. This will be defined in order to ensure the best customer experience. The customer journey will be carefully analysed through a "customer journey map," making it possible to propose the best digital strategy.


Book
Growth and Transformation of Emerging Powers : Research on BRICS Economies
Authors: --- ---
ISBN: 9813297441 9813297433 Year: 2019 Publisher: Singapore : Springer Singapore : Imprint: Palgrave Macmillan,

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This book offers a quantitative and qualitative look at the much-discussed BRICS—Brazil, Russia, India, China and South Africa—and explores how their economic ascent might cause global economic realignments in the 21st century. Providing a Chinese perspective on how the global realignment might impact strategic choices and a data-driven approach to the similarities and differences within the so-called BRICS group, this book will be of great interest to economists, international banking professionals, and political forecasters. Yao Ouyang, Ph.D. in Economics, is the 19th President-elected of the International Schumpeter Society, vice president of the Hunan Normal University, China, professor at the School of Business, and director of the Large Economies Research Center, China. Xianzhong Yi, Ph.D. in Economics, is a professor at the School of Economics in Nanjing Audit University, China. Lingxiao Tang, Ph.D. in Economics, is a professor at the Hunan Normal University, China, and director of the International Finance Research Center, China.


Book
Competitiveness in Trade of BRICS Countries
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ISBN: 1774070510 9781774070512 Year: 2019 Publisher: Society Publishing

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Competitiveness in trade of BRICS Countries examines various aspects of competitiveness including an extensive historical overview of competitiveness in trade of BRICS countries and related issues. It includes measuring the globalization of cities from the new regionalism perspective, dynamics of volatility spill over between stock market and foreign exchange market, Russia's experience of foresight implementation in global value chain research, and the Triple Helix after communism. Provides the reader with insights into the development of its history, so as to understand the decomposition analysis of earnings inequality in rural India and American emerging donors Bandung.


Multi
BRICS and resistance in Africa : contention, assimilation and co-optation
Authors: --- ---
ISBN: 9781786996329 1786996324 1786996332 9781786996305 9781786996336 9781786996343 1786996308 1786996340 1350218766 Year: 2019 Publisher: London, England : [London, England] : Zed Books, Bloomsbury Publishing,

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Though initially considered a welcome counterweight to Western interest across Africa, the BRICS are increasingly being viewed as another example of foreign interference and exploitation. BRICS and Resistance in Africa explores the varied forms of African resistance being developed in response to the growing influence of the BRICS. Its case studies cover such instances as the opposition to China's One Belt One Road initiative in East Africa; resistance to the BRICS' oil activities in the Niger Delta; and the role of the BRICS in Zimbabwe's political transition. The contributors expose the contradictions between the group's rhetoric and its real impact, as well as the complicity of local elites in serving as proxies for the BRICS nations. By challenging and expanding the debates surrounding BRICS involvement in Africa, this collection offers new insight into resistance to globalization in the global South.


Book
Russia, BRICS, and the disruption of global order
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ISBN: 1626166625 9781626166622 9781626166615 9781626166608 1626166617 1626166609 Year: 2019 Publisher: Washington, District of Columbia : Georgetown University Press,

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Russia's leadership in establishing the BRICS group (Brazil, Russia, India, China, and South Africa) is emblematic of its desire to end US hegemony and rewrite the rules of the international system. Rachel S. Salzman tells the story of why Russia broke with the West, how BRICS came together, why the group is emblematic of Russia's challenge to the existing global order, and how BRICS has changed since its debut. The BRICS group of non-Western states with emerging economies is held together by a shared commitment to revising global economic governance and strict noninterference in the internal affairs of other countries. BRICS is not exclusively a Russian story, but understanding the role of BRICS in Russian foreign policy is critical to understanding the group's mission. In a time of alienation from the Euro-Atlantic world, BRICS provides Russia with much needed political support and legitimacy. While the longterm cohesion of the group is uncertain, BRICS stands as one of Vladimir Putin's signature international accomplishments. This book is essential reading for scholars and policymakers interested in Russian foreign policy, the BRICS group, and global governance.

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