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dissertation (34)


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English (34)


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2019 (34)

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Dissertation
The perceived health - perceived weight heuristic

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Abstract

Individuals often rely on heuristics that provide mental strategies to speed up the cognitive process and come up with efficient judgment when making decisions. Recently, consumers are trending towards more health-conscious eating. Using that consideration, a specific relation – the perceived health-perceived weight heuristic – is scrutinised in this paper to explore if the correlation between healthiness and weight perception exists. The purpose of this paper is to determine whether the perceived healthiness of a product exerts an influence on the perceived weight of that product. A laboratory study with ninety participants was designed to investigate the question, hence to find statistical significance of the perceived health-perceived weight heuristic. The findings failed to support the hypothesis, suggesting that there is no significant effect of healthiness on weight perception. Concerning prior studies, no research has yet been carried out on this specific topic. Given that a series of heuristics (e.g., healthy-expensive, weight-importance) has been activated by previous researchers’ demonstrations, heuristics would correspondingly convince individuals to believe in the perceived health-perceived weight heuristic. Yet, the results of this study do not hold with the antecedents as the relationship between healthiness and weight perception is not significant.

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Dissertation
How can Artificial Intelligence support sports clubs’ health and injury management.

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The economic value of sports increases in importance in today’s society. Sports clubs’ budgets break records every year. The costs of injuries increase together with these remarkable budgets of sports clubs. Several injury prevention programs already exist but no previous programs combine multiple factors through artificial intelligence to predict injury risks. This paper investigates how artificial intelligence can support sports clubs’ health and injury management. Since no previous research is conducted and no data is available to study this subject, a large literature study has been fulfilled. This literature defines the term artificial intelligence and how AI is evolving in the last decade. The current injury prevention practices are also examined through a literature review. Are current programs effective, what are the costs of those programs and how did they changed over time? Interviews with people of different interests in sports were taken to sketch a wide picture of the future of artificial intelligence in sports. Football clubs in Belgium and the Netherlands have started to collect data, but need much more monitored data to be able to use artificial intelligence techniques. Clubs need to invest in tools to measure data more accurate and more frequent. The three phases in artificial intelligence for injury prevention are explained and examples are provided to accelerate the implantation.

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Dissertation
Brand names. The effect of letter case on brand personality.

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The purpose of this study was to determine whether letter case in a brand name had an influence on consumers. More specifically, on their purchase intention, brand attitude and brand personality. In recent years, some companies switched from an uppercase wordmark design to a lowercase wordmark design. Concerning the topic of letter case in wordmark design for brand names, there is very little research. The findings of these studies all suggest that letter case has an effect on consumer perceptions. This study made use of an experimental design in which the letter case condition was manipulated. The findings of our research suggest that there is no significant effect of letter case on brand personality, brand attitude and purchase intention, neither is there a mediating role of brand personality on purchase intention and/or brand attitude. Thus, our findings contrast the findings of previous studies.

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Dissertation
Efficiency analysis of spending on education in OECD countries between 2006 and 2015 using Data Envelopment Analysis

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The following pages present an attempt to describe whether there has been a significant change in the efficiency of spending on education in 34 OECD countries between 2006 and 2015 by applying a popular technique in the field - Data Envelopment Analysis. Because countries tend to have a discrepant level of development as they function under divergent conditions, we see it as inadequate to compare all the OECD countries as if they were equals. As a solution, we apply an order-m calculation to avoid the potential disturbance created by outliers and the relatively small sample size. Furthermore, the Malmquest index is calculated for all the analysed years. The following research creates as well a relation to existing literature which is presented in the Annex.

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Dissertation
Six years after the Rana Plaza, what has changed in the garment industry? And what can be done to improve sustainability?

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This paper investigates the set of events that have taken place since the Rana Plaza collapse in 2013, where 1129 garment workers died, to ensure safe working conditions in garment factories. It depicts a current overview of the garment industry, six years later, by focusing on the perspective and actions of the industry’s most important stakeholders: garment factory workers, factory managers, retailers, Bangladesh's government officials, intergovernmental organizations, non-governmental organizations and consumers. This is done with semi-structured face-to-face and email interviews, and the use of reports published by relevant organizations such as the International Labour Organization. The findings show that even though famous western brands such as Primark, H&M and Zara care deeply about making profits, they also care about their reputation and their product’s quality. Since the Rana Plaza collapse, garment factories have gained leverage on their clients and allowed them to bargain higher prices in exchange of higher product quality and better working conditions inside their factories. However, garment factories have many clients, and each brand imposes its own safety standards and code of conduct, making it impossible to comply with all of them. The Higg Index goal is to harmonise every environmental and social standard in the garment industry allowing the industry to move away from fast-fashion. Brands such as Patagonia and Arket have understood that consumers are concerned about the climate crisis and factory worker’s rights and have turned it into their strength. Today, they are leading the way in the transition to sustainable fashion and are showing to the rest of the industry that profits go together with planet and people. However, in the end, the real player that can bring change to the industry is Bangladesh’s government. As Bangladesh is set to go from a least developed country to a developing country in 2023, better governance will be needed to ensure garment factories remediation, and therefore safer working conditions in the second largest apparel exporter in the world.

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Dissertation
A Benefit-of-the-Doubt weighting-approach to the African Governance Index

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The purpose of this contribution is twofold. First, a critical assessment of the Ibrahim Index of African Governance (IIAG) is carried out. Subsequently, a detailed methodology is provided to enable a Benefit-of-the-Doubt (BoD) analysis of the IIAG. These two major parts are preceded by background information about Africa, governance and composite indicators in general, and the IIAG in particular. As for the assessment of the IIAG, the results are ambiguous: while the IIAG is found to be fairly well conceived, it is also partially obscured due to the inherent normative nature of governance. There is still no consensus about what governance is, what it does, how it is defined and how it is measured and so on. However, ambiguity should not be perceived as a insurmountable constraint in se, as long as objectivity is pursued within a theoretical framework and confirmed by data. As a result of the aforementioned features, national-performance governance indexes invoked additional criticism on top of the common criticisms on composite indicators. The BoD-approach to the IIAG can be regarded as a reconciling method when there is no consensus on the “relative worth” of certain indicators, sub-categories and categories when combined into a single metric. The multiple-layer Data Envelopment Analysis (DEA) model employed here, allows to derive the weights endogenously (as opposed to paternalistic weighting), and can also be applied for aggregation purposes. A country is assigned its own optimal importance weights for the indicators, sub-categories or categories, to maximize its overall governance score, benchmarked against all 54 other African countries. One could interpret these optimal importance weights as a reflection of implicitly revealed policy priorities. This seems to be additionally substantiated in the current context, as some advocate for “good enough governance” (i.e. selecting a few imperatives from a long list etc.) and country-specific priorities vis à vis the unmanageable “good governance” agenda. In short, at least reflecting these country-specific characteristics and ambiguities when measuring governance using the BoD-approach, could be very instrumental in overcoming certain issues. Moreover, it allows to combat some methodological concerns, inherent to composite indicators. A variety of weight restrictions and aggregation methods were employed. The majority of our models correlated quite well to even excellently with the 2018 IIAG rankings and scores. This might indicate the robustness of the IIAG, and perhaps more importantly, the BoD-approach makes it harder for countries to dispute the weighting and aggregation schemes employed, as more data-driven flexibility is offered.

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Dissertation
Modern banking reforms in Ukraine: Predicting the impact on the business climate.

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This research is devoted to the problem of mergers and acquisitions in the banking sector of Ukraine during the period 2014-2017 and its influence on the concentration and competitiveness of its banking system. We have found that the number of bank institutions decreased from 180 banks to 82 banks. According to our research, we could not find any significant difference between liquidated banks and the banks that stayed on the market. Based on the Herfindahl–Hirschman Index (HHI) and other internationally recognized indicators, we conclude that despite the slight increase of the concentration of the banking system of Ukraine, the overall concentration is not significant.

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Dissertation
The Influence of Cultural, Administrative, Geographic and Economic distance on Foreign Direct Investment Outflows from China. An Examination of the One Belt One Road Initiative

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This article investigates how the distance between China and the signatories of the One Belt - One Road initiative influences the Chinese outward foreign direct investment location decisions. We identify four dimensions of distance, namely: cultural, administrative, geographic and economic distance, in what constitutes the CAGE framework. Using panel data from 2003-2012 for 50 countries along the One Belt - One Road, an augmented version of the gravity model is built. Our empirical results indicate that administrative distance is negatively associated with China’s outward foreign direct investment. We also find that the Chinese motivations are market seeking and that countries sharing borders with China have been favoured with increased FDI from China. We conclude with suggestions for future research that call for more exhaustive models.

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Dissertation
Terrorism and the international business environment: The impact of terrorism on the tourism industry in Brussels.

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This thesis has analysed the impact of terrorism on the tourist industry of Brussels. A detailed literature review about terrorism and more deeply about the one actually active in Belgium, as well as an overview of tourism in Brussels are used to frame the research. This mixed method research is developed around the analysis of the tourism economy in Brussels and the effects terrorist acts have on it. Findings show that the Brussels industry was already largely impacted by the terrorist acts of the 13th of November 2015 in Paris, so the economic flow was already low, and the Nice 2016 attacks slowed its recovery. Consequently, the research took into account those major terrorist acts occurring in France, along with those occurring in Belgium in March 2016. Further, qualitative analyses along with in-depth interviews were conducted to give explanations to the direction the economy of Brussels has followed. Contrary to the general economy of the capital, tourism took longer to pick itself up. Even if certain figures (e.g. hotel occupancy) returned to the levels of 2014 and the beginning of 2015 in 2018, other sectors seem to have had greater difficulty to attract tourists again (tourist attractions). The measures taken by the government, the tourist agencies as well as the companies themselves seem to explain how things returned to normal.

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Dissertation
DOES NUCLEAR ENERGY HAMPER THE PENETRATION OF RENEWABLES IN THE ELECTRICITY MARKET? An EU, OECD and BRICS comparative analysis.

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This paper conduced a panel data regression in the geographical area EU, OECD and BRICS to verify if nuclear energy slows the growth rate of renewables. The timeframe of the regression of this research paper is from 1990-2015. It found confirmatory evidence for one of the two hypotheses. Nuclear electricity production was first found significantly reducing the implementation speed of renewable energy sources as a percentage of electricity production. After using the Driscoll and Kraay estimator comply with the assumptions, nuclear percentage became an insignificant variable in all models reducing the growth rate of renewable energy sources a percentage of electricity production. As a second hypothesis, this research paper found that the CO2 allowance prices do increase the growth rate of the renewable energy sources as a percentage of electricity production in EU compared to the non EU OECD countries and BRICS countries.

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