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Spanish poetry

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Spanish poetry --- History and criticism.

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Poetry and the Internet --- Spanish poetry --- History and criticism

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Poésie espagnole --- Littérature comparée --- Poésie française --- Histoire et critique --- Espagnole et française --- Influence --- Thèmes, motifs --- Carnero, Guillermo --- Panero, Leopoldo María --- Siles, Jaime --- Critique et interprétation --- Spanish poetry --- History and criticism --- Poésie espagnole --- Littérature comparée --- Poésie française --- Histoire et critique. --- Espagnole et française. --- Influence. --- Thèmes, motifs. --- Critique et interprétation. --- Spanish poetry - 20th century - History and criticism

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Este volumen demuestra que la poesía española del último siglo no ha dejado de dialogar con la publicidad mediática, la propaganda política y las divisas cívicas. Las contribuciones del libro, al proponerse replantear las vinculaciones históricas entre el eslogan y el poema, reflejan la creación, la recepción y la manipulación de emblemas comerciales y consignas ideológicas por parte de autores pertenecientes a distintas promociones líricas, desde la generación del 27 hasta la actualidad.

Spanish poetry --- Advertising in literature. --- Advertising copy --- Persuasion (Rhetoric) --- Slogans --- Poesía española --- Arte publicitario. --- Campañas publicitarias. --- Redacción publicitaria. --- Persuasión (Retórica) --- Advertising --- Battle-cries --- Mottoes --- Terms and phrases --- Rhetoric --- Forensics (Public speaking) --- Oratory --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- History and criticism.