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Polling and Public Opinion : A Canadian Perspective
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ISBN: 1442685484 9781442685482 0802038190 0802038999 9780802038197 9780802038999 9781442690523 1442690526 Year: 2018 Publisher: Toronto : University of Toronto Press,

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"In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues such as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analysing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated. Focusing on many of the vital issues of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will."--Jacket.


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Factfulness : ten reasons we're wrong about the world and why things are better then you think
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ISBN: 9781473637467 1473637465 Year: 2018 Publisher: London : Sceptre,

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Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends - why the world's population is increasing; how many young women go to school; how many of us live in poverty - we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess journalists, Nobel laureates, and investment bankers. In Factfulness, Professor of International Health and a man who can make data sing, Hans Rosling, together with his two long-time collaborators Anna and Ola, offers a radical new explanation of why this happens, and reveals the ten instincts that distort our perspective. It turns out that the world, for all its imperfections, is in a much better state than we might think. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most. Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world.

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