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Business education

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Business education. --- Commerce. --- Management.

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"The important debate on the growing graduate skills gaps, the value of universities to their business communities, and their role (or lack of) in building entrepreneurial attributes among graduates is growing internationally. Using case studies from universities across the globe, this edited book seeks to bring together leading authors with knowledge, and/or experience, of the challenges of embedding enterprise education in university and college programmes. The text identifies and presents the current debates around the future role of universities and colleges in providing 'fit for workplace' graduates, as well as offering insights into the challenges and practices involved in delivering innovative enterprise education. The approach collates examples of 'best practices' from global institutions enabling educators to develop 'blueprints' for implementing in their own institutions. This innovative and comprehensive text is designed to be a 'seminal resource' for academic stakeholders on enterprise education collating diverse international contributions from enterprising universities and colleges. Drawing on both theory and best practice, it provides invaluable guidance to researchers, educators and practitioners considering embedding or expanding enterprising activities into their learning strategy. "--Provided by publisher.

Business education --- Entrepreneurship --- Management --- Study and teaching (Higher)

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Business education --- Entrepreneurship --- Business education. --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Business --- Commercial education --- Education, Business --- Education --- Study and teaching --- Study and teaching.

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Due to the recent global financial crises, academic business schools have come in for much criticism, having, in the eyes of the public, failed in their responsibility to society by teaching future managers only how to increase their personal gain without any consideration as to their actions’ social and cultural consequences. Realising that there is a pressing need to innovate their educational offers accordingly, business schools are beginning to turn to the humanities and social sciences to improve on the understanding and thus the teaching of management. This book is the result of an empirical study conducted at eight academic business schoolsthat either already practise or are beginning to practise linking management education to the humanities and social sciences. Gathered mostly in interviews our research team conducted during site visits to these schools, the material presented shows three major fields of concern: how to shift the focus from instrumental to transformative learning, how to reframe the concept of disciplinary subject matter towards a more relational understanding of knowledge—especially in the light of the impact digitalisation is having on education—and how to address the organisational, as well as the political consequences of management education turning towards the inclusion of the humanities and social sciences strategically. The findings indicate that the humanities and social sciences indeed offer knowledge which can significantly help management education with meeting the challenges of the twenty-first century. Innovating management education by making it part of its program portfolios proves a challenge in and of itself in the face of a university system which still determinedly clings to disciplinary segregation. Reforming management education towards an engagement with fields of knowledge traditionally at best ignored and at worst vilified as being completely useless in the "real world" may therefore place academic business schools at the forefront of a movement that is beginning to reshape the educational landscape as a whole. This book will be of value to researchers, academics and students in the fields of business, management studies, organisational studies and education studies.

Management --- Business education. --- Humanities --- Social sciences --- Transformative learning. --- Study and teaching (Higher) --- Study and teaching.