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Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.

Applied linguistics --- Research. --- Linguistics

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"Writing in the academy has assumed huge importance in recent years as countless students and academics around the world must now gain fluency in the conventions of academic writing in English to understand their disciplines, to establish their careers or to successfully navigate their learning. Professor Ken J. Hyland has been a contributor to the literature on this topic for over 20 years, with 26 books and over 200 chapters and articles. This work has had considerable influence in shaping the direction of the field and generating papers and PhD theses from researchers around the world. This is a topic which has found its time, as a central concept in applied linguistics, sociology of science, library studies, bibliometrics, and so on. This book brings together Ken Hyland's most influential and cited papers. These are organised thematically to provide both an introduction to the study of academic discourse and an overview of his contribution to the understanding of how academics construct themselves, their disciplines and knowledge through written texts. Several academic celebrities from the field provide a brief commentary on the papers and the book includes an overall reflection by the author on the impact of the papers and the direction of the field together with linear notes on the specific papers in each section. The volume not only includes some of Hyland's best chapters and journal articles but the thoughts of disciplinary luminaries on both the ideas in the book and the general state and direction of the field."--Bloomsbury Publishing.

Applied linguistics. --- Academic writing.

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This book provides a forum for theoretical, methodological and empirical contributions to research on language(s), multimodality and public space, which will advance new ways of understanding the sociocultural, ideological and historical role of communication practices and experienced lives in a globalised world. Linguistic Landscape is viewed as a metaphor and expanded to include a wide variety of discursive modalities: imagery, non-verbal communication, silence, tactile and aural communication, graffiti, smell, etc. The chapters in this book cover a range of geographical locations, and capture the history, motives, uses, causes, ideologies, communication practices and conflicts of diverse forms of languages as they may be observed in public spaces of the physical environment. The book is anchored in a variety of theories, methodologies and frameworks, from economics, politics and sociology to linguistics and applied linguistics, literacy and education, cultural geography and human rights.

Applied linguistics. --- Multilingualism. --- Multilingualism --- Applied linguistics --- Linguistics --- Language and languages

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A series of 10 lectures on various aspects of Cognitive Linguistics as these relate to matters of language teaching and learning. Topics addressed include the role of categorization, the nature of rules, the encyclopaedic scope of semantics, spatial expressions, metaphor and metonymy, nouns and nominals, tense and aspect, and the theoretical status of the phoneme.

Psycholinguistics --- Cognitive grammar --- Categorization (Linguistics) --- Applied linguistics

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Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.

Applied linguistics --- Research. --- Toegepaste linguïstiek --- Research --- Methodologie --- Eye-tracking. --- #KVHA:Taalkunde --- #KVHA:Eye-tracking --- #KVHA:Experimenteel onderzoek --- Applied linguistics - Research --- Linguistique appliquée --- Linguistique expérimentale --- Oculométrie. --- Applied linguistics.